Identifying customer experiences that drive tool and brand differentiation to help a major tech company build a comprehensive AI brand strategy
Technology
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Leverage customer insights to engage with the next generation of customers
Technology is no longer simply a sector but the air we breathe. As soon as a device, app, or platform becomes part of our lives, something new comes along. How do you navigate what people want, what they need and what is actually going to be successful? Our technology and market research, analytics and consulting team has decades of deep B2B and B2C tech industry knowledge to deliver the insightful analysis needed to find answers to the toughest question of all: Now what?
Tech is everywhere and so is Escalent, with global scope and a nuanced understanding of both established and emerging markets. We provide deep technology market intelligence from B2B and B2C tech veterans—no learning curve required. Our methodology-agnostic, consultative research approach means we’re laser focused on answering your business questions.
We work with trailblazing leaders and challengers of the tech universe to break new ground, with technology market insights and analytics solutions that reveal opportunities, uncover new segments, and pinpoint critical issues that can affect product launches. Drive your business forward with a nimble and experienced technology market research and analytics partner by your side.
Expectations of today’s tech are high. Your success is defined by knowing your customers, understanding their needs, and ensuring a quality experience with your products and solutions. We have extensive technology and market research, analytics, and consulting experience to inform and manage your customer success strategy, map your user and consumer journeys, manage their customer experiences (CX), and find the “right” new customers through customer acquisition & retention tracking.
Show me moreHowever innovative your product may be, your competitive edge can be short-lived in the hyper-competitive tech market. Whether it is evolving existing products and solutions, or bringing new ones to market, we offer technology market research services and technical expertise to provide actionable insights to assess opportunities, shape and evaluate concepts, and optimize your products and solutions. All to keep you a step ahead of your competitors with innovative market research.
Show me moreIn the fast-paced tech industry, you need an experienced technology market research company to help you define and build a distinct brand that truly connects with your customers and prospects. We help you position your brand with the right audiences, establish a business growth strategy and track continuous improvement. Together, we will future proof your most powerful asset.
Show me moreNeed to translate data into increased productivity and enhanced customer value? Whether it is overlaying analytics on operational work streams to create unique business process insights or bringing additional analytical horsepower to your existing technology research projects, Escalent has a deep pool of technology market intelligence analysts, industry experts and data scientists to help you unlock the value of your data and put it into action.
Show me moreHow do you unlock the secret to individual customer journeys in a scalable way for business – and use the information to power Customer Success? Find out.
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