Technology is no longer just an industry — it is the air we breathe. It disrupts while facing disruption, which demands a partner that is inside the industry to help navigate change. Escalent is that partner, and we’ve helped the world’s most successful tech brands decode human behavior into ideas that make the world work better for people.
As technology continues to change the marketing landscape, brand image research shows how successful brands are connecting with their consumers.
As artificial intelligence (AI) gains momentum, will it make market research obsolete?