Technology is no longer simply a sector but the air we breathe. As soon as a device, app, or platform becomes part of our lives, something new comes along. How do you navigate what people want, what they need and what is actually going to be successful? Our technology and market research, analytics and consulting team has decades of deep B2B and B2C tech knowledge to deliver the insightful analysis needed to find answers to the toughest question of all: Now what?
Tech is everywhere and so is Escalent, with global scope and a nuanced understanding of both established and emerging markets. We provide deep technology market intelligence from B2B and B2C tech veterans—no learning curve required. Our methodology-agnostic, consultative approach means we’re laser focused on answering your business questions.
We work with trailblazing leaders and challengers of the tech universe to break new ground, with technology market insights and analytics solutions that reveal opportunities, uncover new segments, and pinpoint critical issues that can affect product launches. Drive your business forward with a nimble and experienced technology market research and analytics partner by your side.
Expectations of today’s tech are high. Your success is defined by knowing your customers, understanding their needs, and ensuring a quality experience with your products and solutions. We have extensive technology and market research, analytics, and consulting experience to inform and manage your customer success strategy, map your user and consumer journeys, manage their customer experiences (CX), and find the “right” new customers through customer acquisition & retention tracking.Show me more
However innovative your product may be, your competitive edge can be short-lived in the hyper-competitive tech market. Whether it is evolving existing products and solutions, or bringing new ones to market, we have the technology research expertise to provide actionable insights to assess opportunities, shape and evaluate concepts, and optimize your products and solutions. All to keep you a step ahead of your competitors.Show me more
In the fast-paced tech industry, you need an experienced technology research company to help you define and build a distinct brand that truly connects with your customers and prospects. We help you position your brand with the right audiences, establish a business growth strategy and track continuous improvement. Together, we will future proof your most powerful asset.Show me more
Need to translate data into increased productivity and enhanced customer value? Whether it is overlaying analytics on operational work streams to create unique business process insights or bringing additional analytical horsepower to your existing technology research projects, Escalent has a deep pool of technology market intelligence analysts and data scientists to help you unlock the value of your data and put it into action.Show me more
Escalent’s technology experts explore how understanding the origins of generative artificial intelligence (AI) can help tech companies effectively strategize on integrating generative AI into their business and offerings for maximum customer impact
Customer Success leaders from 20 global tech firms share the most pressing issues facing organizations today. This blog, which outlines how to monitor the customer journey to make the most of segmentation research, is the fourth of a multi-part research series from Escalent.
Customer Success leaders from 20 global tech firms share the most pressing issues facing organizations today. This blog, which outlines how CS leaders can operationalize customer segmentation research, is the third of a multi-part research series from Escalent.
Recent data from C Space underscore the opportunity for organizations to better communicate the use of AI and its benefits.
Latest Escalent EVForward data reveal which automotive, charging and technology brands influence BEV decision-making
Data from our new one-of-a-kind market research study Connectivity Forward identifies consumer views and attitudes towards future connected vehicle services, the people who are most likely to buy them, and the vehicle connectivity feature themes that resonate the most.