Helping companies conduct market research surveys with durable, reliable groups of critical audiences
Technology
Market Research, Insights and Consulting
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Leverage customer insights to engage with the next generation of customers
The technology market moves fast—faster than business plans, product cycles and even consumer expectations. Our technology market research, AI-powered analytics and consulting experts help you read the signals beneath the noise, revealing what people value today and what they’ll demand tomorrow. Drawing on decades of deep B2B and B2C tech experience, we connect data, insight, strategy and guidance so your next move isn’t a reaction, it’s an advantage. Because disruption isn’t the enemy. Standing still is.
Escalent’s technology advisors are constantly innovating with responsible AI tools to help you stay connected to what matters most: people, progress and perspective. Through vibrant insight communities, hands-on implementation consultants and a relentless focus on our customers’ success, you get a high-touch team that brings clarity and confidence to your decisions, all supported by deep technology market intelligence. The result is fast, thorough insights that reveal opportunities, highlight risks and guide strategy across both established and emerging markets.
Built for the pace of modern tech, our tech industry experts integrate customer understanding, product strategy, brand development and business enablement. We reveal what drives adoption, shape solutions that resonate, elevate brands with purpose and convert data into operational intelligence. With trusted expertise and an agile mindset, technology companies gain clearer pathways to growth—and turn insight into bold, sustained business impact.
Show me moreIn the hyper-competitive tech market where precision matters, our specialized teams bring the craftsmanship tech leaders rely on. With deep industry expertise across strategy, analytics, UX, behavioral science, qualitative research, secondary research, human-guided AI, cultural intelligence and creative activation, we help you decode customer needs and accelerate growth. It’s skilled, cross-disciplinary technology research and insights that inspires loyalty, sharpens decisions and strengthens your brand in an ever-evolving tech landscape.
Show me moreWe use carefully selected tools to help you uncover what matters—faster and smarter. But we pair that with deep industry expertise guided by humans so you’re not chasing novelty, you’re making decisions that count. Our experts are fully trained in AI strategy, consulting and responsible use of AI in market research and insights, so you can build or adopt with confidence.
Show me moreCustomer feedback becomes a powerful growth driver when that feedback is put to work, helping SaaS companies turn customer insights into actions that inform product strategy, enhance customer experience and drive smarter, more sustainable growth.
AI can drive real impact, but only when guided by clear objectives and centered on people. Learn how thoughtful AI implementation helps organizations uncover insights and make smarter, measurable decisions.
Technical audiences don’t respond to traditional research. Learn how insight communities build developer trust through technical fluency, ongoing engagement, and credible dialogue—turning hard-to-reach B2B audiences into partners in innovation and growth.
Vehicle shoppers have moved beyond simple reviews and are actively seeking diverse, experiential and highly technical content on TikTok to inform their vehicle purchase decisions
Escalent launches a comprehensive behavioral science model powered by AI that produces better behavior change strategies faster.
Recent data from C Space underscore the opportunity for organizations to better communicate the use of AI and its benefits.
