Deactivation research uncovers new insights about future TV offerings and customer desires
Successful companies plan for products and services to arrive at just the right time. They are keenly aware of where they are today but also recognize where the market will be tomorrow. We believe the key to groundbreaking product innovation work is identifying and engaging individuals who have an uncommon ability to identify pain points.
For 40 years, Escalent has been quietly shaping the brands that are reshaping the world. Our clients understand that creating great products and services starts from the outside in and places unmet market needs at the center of every phase.
Our opportunities assessment phase is anchored in the belief that not all respondents are created equal—some simply have a much greater aptitude for pinpointing problems and brainstorming ideas to solve them. Finding and engaging these unique individuals using state-of-the-art research leads to remarkable product development work. It’s one of the things we do best, and it confers a significant competitive advantage.
We work closely with you, following a three-step process to assess your best business opportunities:
Define Success: The strongest innovation process begins with well-defined boundaries. An in-person alignment workshop establishes stage gates to innovation—it defines what success looks like, sets a direction, and maps the process.
Discover Needs: Now we uncover unmet emotional needs and how they impact lives by working with lead users, social media content creators and general consumers. Building this knowledge using an array of approaches reveals the jobs to be done and gives focus to ideation work.
Iterate & Validate: Innovation resources are precious, which is why we refine and prioritize the most promising opportunities before moving into product ideation and concept development. Our qualitative iterative development model and listening tours ensure that you are pursuing something real and true.
Ask about our opportunities assessment and consulting research.
Learn about the three main global automotive themes from IAA Mobility we identified that will impact automakers, tech companies and consumers over the coming years
According to our new EVForward study, a growing number of new-car buyers expect BEVs to come with connected vehicle technology, making it a key selling point for adoption
Learn how OEMs and EV stakeholders can create an “EV easy” mindset for new-car shoppers to help move the needle forward on EV adoption.
New EVForward study findings highlight the growing importance of connected car technology for EV buyers.
Data from Escalent’s new Fleet Advisory Hub study indicate 2023 is the “Year of the Rebound” for fleet technologies, revealing an increased market readiness for key, emerging fleet technologies.
Data from our new one-of-a-kind market research study Connectivity Forward identifies consumer views and attitudes towards future connected vehicle services, the people who are most likely to buy them, and the vehicle connectivity feature themes that resonate the most.
