Leveraging behavioral science, we helped our client internalize shopper mindset and inform clear next steps, leading to a better and more efficient shopping experience.
Escalent’s insights experts paired with AI-powered behavioral science research tools deliver a powerful advantage that turns human understanding into real-world change. From high-stakes behaviors like following doctor’s orders to everyday choices like switching brands, our clients are seeing powerful results. And in a chaotic world where insights teams face mounting pressure to move faster and prove value, understanding how people think and feel—quickly, accurately and actionably—has never mattered more.
Most research asks what people think. Behavioral science research goes deeper to uncover why they act—revealing subconscious patterns, emotional drivers and mental shortcuts that influence decision-making. By integrating validated market research methodologies with behavioral science (BeSci), Escalent uncovers deeper insights into how people think, feel and act.
Our approach doesn’t replace traditional research methods—it enhances them. Using behavioral data and behavior analysis programs, we help brands pinpoint key moments where small behavioral shifts can lead to big impact. Whether you’re launching a product, refining brand messaging or boosting customer experience, we apply behavioral science frameworks and insights in ways that are straightforward, actionable and tailored to your needs.
BeSci shouldn’t complicate your research process. It should illuminate new insights and opportunities to unlock smarter strategies, innovation and growth. Our consultants will help you discover powerful ways to connect with your audience and inspire real-world change.
Our behavioral science insight team tailors every engagement to your business needs—from light-touch guidance to deep immersion—using an adaptive behavior analysis program aligned to your goals, timelines and opportunities.
We enrich traditional market research analysis with behavioral science tools that strengthen hypotheses, apply nonconscious research techniques and elevate assessments. This includes gold-standard methods like implicit response testing and A/B testing as well as AI-supported innovations like BeSci x AI™, our custom “human-guided AI” research assistant that classifies insights into six dimensions to better understand drivers and barriers to consumer behavior change. From shaping quantitative surveys to decoding subconscious qualitative responses, we apply our expertise and deep industry knowledge to translate insights into clear, practical advice.
You’ll gain more than insight into what people do. And you’ll understand why and what to do next. Whether you’re refining brand communications or strategy, our behavior analysis experts identify evidence-based interventions that deliver real-world impact.
Ask about our Behavioral Science research practice and consulting services.
In life sciences, decisions don’t stand still and neither do patient and HCP experiences. Longitudinal research studies help teams move beyond one-off snapshots, revealing how beliefs, behaviors and unmet needs evolve over time and turning ongoing engagement into a living source of strategic intelligence.
From longer ER wait times to delays in diagnosing conditions like endometriosis, women’s health needs are too often minimized. Tackling this head-on gives brands the chance to build credibility, differentiate with empathy, and improve outcomes.
As in every industry, the challenge for pharma is to create the best possible digital customer experience—creating digital health tools that actually work for the people who use them. That means designing for integration, usability and real-world behavior.
Escalent launches a comprehensive behavioral science model powered by AI that produces better behavior change strategies faster.
Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people
