Leveraging behavioral science, we helped our client internalize shopper mindset and inform clear next steps, leading to a better and more efficient shopping experience.
Behavioral science has the power to improve people’s lives. It allows us to understand how people really think about the world and make decisions. And that enables real progress, moving people closer to a better health outcome, a better financial outcome, or a product better suited to their needs. As part of Escalent’s Human Experience Center of Excellence, our Behavioral Science practice uses proprietary frameworks—including our AI-powered behavioral science research tool—to not only inform your research but guide the implementation of your messaging, advertising, website design, and product design.
Humans process decisions through internal, often subconscious, filters before acting. There’s science behind understanding what makes people respond to a message or choose one option over another. Hundreds of behavioral science frameworks could be at play—Loss Aversion, Regulatory Focus, and Risk Propensity to name a few—and it takes seasoned experts to determine which ones are most relevant for you.
Escalent’s team of behavioral research scientists also developed their own proprietary framework called Tech TrustBuilder™. Now more than ever, brands are relying on complex—and often unfamiliar—technology to create and deliver products and services. Think electric vehicles and smart homes. Tech TrustBuilder assesses trust and its key predictors to help brands build stronger bonds with people and encourage them to take the desired action.
Advanced behavioral analysis is particularly impactful in strategic-level work that involves identifying mindsets related to underlying motivations, and creating strategies, guidelines, and communications based on the learnings.
Our goal is to remove the need to rely on “gut feel” and empower you to base your strategies and plans on scientific data and proven, peer-reviewed research. We thoughtfully integrate behavioral science into project design, analysis, and deliverables as a core approach instead of layering it in afterwards, and we advise on how you can “nudge” people towards a positive and satisfying outcome. Simply put, the odds that you will be successful improve greatly.
Escalent’s Human Experience Center also includes Qualitative Research, User Experience Research, Innovation and Design Thinking practices.
Ask about our Behavioral Science research practice and consulting services.
Understanding how we can make sustained behavior changes requires us to take a closer look at some of the underlying Behavioral Science (BeSci) principles driving our actions. And these same BeSci principles can be applied to build better products and experiences for customers.
To turn resolutions into tangible outcomes, organizations must consider a more measured and analytical approach by integrating behavioral insights to address the goal-setting process.
Looking for tactical direction you can apply to your next healthcare research project? These principles ensure you’re taking a human-first approach to UX.
Escalent launches a comprehensive behavioral science model powered by AI that produces better behavior change strategies faster.
Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people
