The consumer goods and retail world has experienced a major shake-up. What, where, when, how, and why we buy are all up for grabs. It’s a new era of changing behaviors, complex motivations, shifting categories, and competing channels. It’s also an era of opportunity. A time for building remarkable products and magnetic, more human brands. Time to turn consumer insights into strategic foresight.
Whether you’re a CPG giant looking to defend your leadership position or a pure-play in need of nimble ecommerce analytics, Escalent turns disruption into opportunity. We deliver future-focused consumer market research, advanced data analytics, and actionable consumer strategic research to CPGs, durables, QSR, electronics, apparel, and more.
Our client engagement model is built-to-purpose. Your challenge might call for strategic primary research. Or it might require a team of analysts to monitor day-to-day market and competitive activity. Whatever your challenge, our consumer researchers and data and behavioral scientists humanize—and bring meaning to—attitudes, behavior, segmentation, and authenticity. The result is confident decision making.
The need to stay on top of trends, ahead of competitors, and in front of consumers is constant. Know where to go and how to grow with comprehensive market assessments, competitive intelligence, and M&A support. Keep a sharp eye on shifting market forces and chart your growth path with consumer insights research and ongoing market intelligence from Escalent.Show me more
The consumer goods industry is awash in customer data, and with it new opportunities to optimize messaging and strengthen your brand positioning. Escalent helps you manage your brand wisely, monitor it obsessively, and reveal opportunities to evolve it so you can future proof your most powerful asset.Show me more
Today’s product development lifecycle moves at warp speed. So do we. Using sophisticated ecommerce analytics, we dig for consumer insights that drive product optimization and define demand spaces. Let Escalent guide you from ideation and concept testing to go-to-market strategy, with consumer strategic research that keeps your business humming.Show me more
What’s your optimal omnichannel strategy? How are your customers’ behaviors changing? What inspires brand loyalty? You need deep customer insights to identify emotional triggers and respond to unmet needs. We help brands connect with customers through advanced segmentation models, consumer journey mapping customer experience optimization, customer retention, and more.Show me more
Retail and service companies are sacrificing brand loyalty and customer service by eliminating paths to purchase. This blog uses four customer experience examples to demonstrate the need for a better path-to-purchase journey and to show retailers why they need to stop forcing a single path to purchase for all consumers.
After you have perfected the slides of your presentation, how you convey the information is imperative in keeping your audience engaged. Read some tips from a top performer to learn how to go from “talking” to “presenting”.
Escalent created a behavioral science-based tool that measures trust in technology and trust’s key components
Top data analytics and advisory firm Escalent announces it has acquired C Space and Hall & Partners.
Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people
Retailers face an uphill battle as low consumer confidence levels are expected to impact 2022 holiday shopping and travel plans.