Your one-stop shop for automotive market intelligence and industry expertise
Connectivity. Autonomous. Sharing. Electrification. As these evolving trends and realities continue to disrupt the automotive industry, companies large and small trust Escalent to transform their business with our automotive and mobility market research, intelligence and consulting. We partner with forward-thinking brands around the world to develop human-centric products, services and technology that delight buyers and keep them coming back for more automobile industry analysis.
Research and Advisory Services for Electric Vehicles, Connected Vehicles, Commercial Vehicles and Fleets
Escalent is the leader in electric vehicle, connected vehicle, commercial vehicle and fleet research and consulting. We know who the next EV buyer is as well as who will be the future adopters of connected vehicle services and the connectivity features they desire. Our automotive industry reports also how commercial vehicles and fleets must evolve. As tech titans battle energy giants to beat automakers in this rapidly evolving space, our data, advice and counsel help you win.
Our electric vehicle industry experts uncover winning strategies that differentiate offerings and drive growth by delivering actionable automotive market research intelligence and advisory solutions. Between the largest EV research study of the next generation of buyers, EVForward®, and rich insights on the broader electric vehicle ecosystem, we deliver a holistic assessment and unparalleled counsel on the dynamic EV market.
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Our connected vehicle industry experts deliver invaluable automotive industry insights that eliminate guesswork in this complex market and drive growth. Seize the right opportunities for your business by leveraging Connectivity Forward™, our one-of-a-kind market research program that identifies future adopters of connected vehicle services and the connectivity features that resonate with them.
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Our dedicated, seasoned team guides you through disruption by providing practical counsel with rich automotive market industry intelligence and front-line research findings from Fleet Advisory Hub™, one of the largest collections of commercial vehicle and fleet decision-maker insights available. From new to established stakeholders, we help clients strengthen brands, products and services in a rapidly-transforming sector with constantly changing needs.
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Guiding Automotive & Mobility Brands Through Profound Disruption
Electrification of vehicles
Electrification is transforming the automotive and mobility industry, yet most players remain unsure how to adapt their products and brands while meeting consumer desires. Our electric vehicle market research and automotive industry advisory services help you navigate this complexity and forge a successful path forward.
Autonomy and mobility
Emerging technology holds the promise of redefining mobility solutions, but companies are challenged with planning for an unclear future. Escalent is immersed in the automotive industry and speaks with consumers daily, enabling us to deliver automotive industry insights and analysis for a clearer view of the possibilities.
Connected vehicles
With $1.5T connected services revenue projected for 2030, automotive, mobility and technology companies must create relevant new products, services and commercialization models to bridge today’s reality with tomorrow’s promise. Our connected vehicle insights and counsel identify the right opportunities in this high-growth area.
Automotive & Mobility Insights and Consulting for the Road Ahead
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Conducting automotive and mobility industry market research since 1975, we understand the past, which gives us a window into the future. We bridge both by interpreting human behavior to help you identify and assess white space opportunities, evaluate new product concepts, perform advanced car clinic testing, manage product complexity, and optimize offerings—so you can bring the right products and services to market at the right time.
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With decades of experience successfully navigating the complexities of automotive corporate, brand and nameplate relationships, Escalent provides global brand health and positioning solutions to future-proof your business. With forward-looking automotive and mobility market insights, operational quality assurance and agile best practices, we have an unmatched analytic and advisory toolbox to help clients evolve branding and refine messaging that connects with people.
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The best experience a customer has in any industry automatically becomes the new level of expectation for all experiences. Meanwhile, products and experiences are evolving rapidly, and automotive market research asks people to evaluate a future they can’t envision. Framing this future in ways people can understand, we help clients understand the consumer journey, improve the customer experience and drive customer success.
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In a quickly evolving industry with limitless potential, it’s imperative to keep a pulse on the automotive and mobility landscape. Our automotive industry experts help you measure risk versus reward by developing market assessments and evaluating competitive dynamics across geographies, audiences and categories. The result? Powerful automotive insights and practical guidance so you can confidently choose the right growth strategies for your business.
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Managing Product Complexity
Product and service complexity is ubiquitous. In some cases, de-contenting is the solution but not always possible. Striking the right balance is the path to success. Our industry-renowned solutions streamline overwhelming product and service complexity to enhance your offerings and customer/user experiences.
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Harnessing Behavioral Data
Behavioral data are all around us—and now you can base your decisions on customers’ actual behavior with DataDialogue. Enhancing data collected from customers’ devices with automotive market research insights, we provide an ongoing, contextual understanding of user behavior, product usage and duty cycles.
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Learn from our clients’ success in an Automotive & Mobility case study
Helping companies conduct market research surveys with durable, reliable groups of critical audiences
Global automotive market research instructs go-forward strategy and marketing plan
Automotive market research and reliable KPI analyses inform long-term success
A day-to-day automotive research approach provides broad insights
Mapping automotive brand loyalty empowers current and future consumers
Future-focused, outside-the-box automotive market research uncovers consumer desires
Insight gathered through a build-your-own approach informs the manufacturing process
UX-focused auto market research helps create an interface for the consumer
"Defined driving events" contextualize data in a secure and effective manner
A commercial vehicle and fleet community, coupled with advanced data analytics, extracts insights that illuminate design plans
Explore our thinking on Automotive & Mobility
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According to our new EVForward study, a growing number of new-car buyers are more cost-conscious and less confident in the benefits of BEV ownership than early adopters, opening a door for OEMs and dealers to rethink how they message the value of BEV ownership to promote future adoption
Explore insights into how European automakers can make informed decisions around consumer interest in connected services and how to monetize them
Data from our Fleet Advisory Hub study highlight while overall BEV adoption in the fleet sector continues to be a slow go, an opportunity presents itself for automakers to swoop in and lead the way for BEV adoption among fleets
Read the latest news from Escalent
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October 22, 2024
New findings from our EVForward study reveal gender differences in battery electric vehicle (BEV) purchasing behavior and familiarity, highlighting untapped potential for OEMs and dealers to engage female consumers
October 8, 2024
Data from our Fleet Advisory Hub study reveal that as BEV adoption within fleet businesses continues to trend upward, the race for BEV leadership among legacy brands, startups, and Chinese brands is anyone's game
July 23, 2024
New findings from Escalent's EVForward study uncover the opportunities for dealerships to create a more positive and enduring relationship between dealers and BEV owners
