A major technology company needed to improve its brand visibility and product adoption in the gaming space. The goals were to:
Escalent conducted a quantitative brand awareness tracker in 15 countries in North America, Latin America, Europe/Middle East and Asia-Pacific to provide a broad range of insight from game developers and publishers in the mobile-, PC and console-gaming space.
The research focused on five product areas: marketing, monetization, cloud, distribution platforms, and streaming and community.
We developed a study that enabled the client to measure awareness, consideration and favorability to help improve usage and overall standing in the industry.
Escalent provided the insight and direction to:
The value of our research motivated the client to map out a long-term progression of new research programs to continually improve and strengthen the ROI of its gaming products and services.