Global automotive market research instructs go-forward strategy and marketing plan
Escalent’s Qualitative Research practice helps brands deeply understand human behavior, motivations and cultural context, enabling them to build human-centric relationships and experiences that inspire loyalty and drive growth. And with AI-enabled research now in the mix, qualitative researchers have even more tools to uncover deeper rational and emotional insights that fuel meaningful behavior change, stronger brand connections and smarter decisions.
Our qualitative experts are the best in the business. Organizations used to be focused on consumption patterns and shopping behavior, and while that’s still important, today’s environment requires brands to engage with people on a deeper level. Brands must treat people as unique individuals who have values and aspirations. That’s where we come in.
Our qualitative research study pros are all about making human connections, moving beyond the obvious to understand how one facet of a person’s life impacts another. They assess the rational and emotional aspects of individuals’ behavior to present clients with a multi-dimensional understanding of people and to advise them on how to make life easier, better and richer.
Human behavior and culture are complicated, composed of and influenced by numerous factors. So, it stands to reason that understanding people, what they value, and how they live requires a more robust, flexible qualitative research design than a few interviews or traditional focus groups.
At Escalent, we’re listeners, thinkers and strategists. Our qual practice leverages 50 human-centered qualitative research methods and dozens of specialized techniques to discover and interpret human insights and drive action. One of the tools our clients can’t get enough of is Evoke™, our AI-powered qualitative research technique that uses carefully curated images to reveal how people really feel without relying on language to articulate it.
Whether you’re interested in developing and refining brand messaging or creating entirely new experiences, we help your brand enhance people’s lives.
Ask about our Qualitative Research practice and consulting services.
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Escalent's latest EVForward study has uncovered how BEV design drives emotional reactions that influence purchase consideration, by employing our proprietary, data-driven methodology Evoke.
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