New products dreamed the right way, built the right way, and launched the right way can change everything. Through a combination of art and science, research-fueled design thinking, concept and product tests, and a laser-sharp focus on delivering relevant offerings, we help the world’s leading brands launch products that crush it in the marketplace. We help you shape. We help you improve. And we help you win.
Measuring what matters to identify market gaps and maximize investment.
Recognizing real market needs requires a clear vision and insightful participants.
Great ideas happen when you look for inspiration from the outside in, and great products start with design thinking.
Escalent’s Excitement Score™ eliminates the guesswork from finding the winning concept.
Going to market with confidence requires meticulous attention to the details—including price—that delight customers.