Why do we have affinity for certain brands? Because we love the way they make us feel. We love their story. We love the fond memories they trigger. And we love that they inspire us to be the best version of ourselves. Escalent believes that a brand is an organic, living thing that, when managed wisely—and monitored obsessively—can become your most powerful asset.
Escalent’s proven approach to brand evaluation helps you stay in front of your competitors. It systematically evaluates brand strengths and brands weaknesses, layering in the market view to pinpoint opportunities that will improve consumer perception, including authenticity.
People care about authenticity now more than ever. In many ways, it is the heartbeat of a brand. Escalent uses two complementary tools—Brand Power™ and Brand Authenticity Index™—to provide a detailed, evidence-based road map that our clients rely on to thrive in their markets.
Are you in the game? We assess where your brand stands now and how it performs across the funnel from brand awareness to brand consideration. Understanding critical moments gives focus to marketing.
What’s your score? A snapshot of your performance—including a Brand Power™ score—provides market tracking, positioning and strategic insights, and exposes competitor performance. Our Brand Authenticity Index™ is a natural extension of Brand Power.
Are the parts working? Breaking down how you are doing on the emotional and functional factors that drive brand performance identifies areas of concern and positions of strength.
Which parts matter? Isolate what matters. By combining importance analysis with current performance scores, you get a data-driven brand road map that points to success.
What’s your next move? A workshop with stakeholders provides clear brand insights and strategic direction, ensuring that everyone buys into the areas your brand needs to exploit, improve, monitor or reduce focus.
Ask about our brand evaluation research and consulting.
As fleets inch towards electrification, BEV startups are gaining traction with fleets due to rising familiarity and positive opinion
New syndicated research finds that the pathway to trust in wealth management differ by firm based on the level of trust each brand has already established, but the components don’t differ that widely.
Net Promoter Score is often viewed as the brand health metric of choice but there are times when NPS doesn’t reflect the full customer experience.
Dealerships are missing the opportunity to advance BEV adoption by not educating fleet customers on available funding for fleet electrification, according to our new Fleet Advisory Hub study
Among business customers, utilities now tie with other premier business service providers, such Google and Amazon, for having the most engaged relationships.
The utility industry’s focus on its customers, communities and the environment throughout the pandemic has elevated its customer engagement, a critical factor in growing company value and influencing energy customer behaviors.