Defining the 'size of the prize' in wellness tourism
Travel and tourism is a vast and delicate ecosystem. The complexities and interdependencies of the tourism value chain are unique and—as we know all too well—vulnerable to global crises. Airlines, hotels, and destinations are poised for a comeback. So are travelers. But they’re returning to a world profoundly changed. Escalent specializes in tourism and hospitality research, travel behavior, and travel investment strategy in an industry facing profound disruption.
Why we travel is a deeply human question. What do we seek? Is it adventure, culture, luxury? Or is it a post-pandemic craving for a familiar hug or a business handshake? As specialists in human behavior, Escalent provides global tourism and hospitality research, event strategy, and consultative support across the travel and tourism ecosystem.
We help cities, states, and nations position and protect their brand with research and analytics to fuel their destination marketing strategies. Escalent specializes in travel and tourism market research to support airlines, hospitality, online marketplaces, and travel intermediaries. Get the travel insights you need to go forth with confidence.
We’re products of our environment, and what we want from a travel experience is informed by our home base. Destination marketing leaders need a deep understanding of both the destination and the source market. Escalent specializes in market assessments for DMOs. Let us help you build a go-to-market strategy grounded in travel insights.
Show me moreA destination is a brand. And travelers are increasingly discerning in their travel decisions. How is your brand positioned alongside other brands within their decision set? Is your messaging resonating? Is it authentic? Escalent helps DMOs, hospitality, and other players within the tourism value chain turn their brand into a magnet for travelers.
Show me morePlanning a trip is part of the consumer journey. Your customers’ path to purchase is taking new twists and turns. You need advanced segmentation models and traveler personas to reveal evolving motivations and expectations. We want your visitors to be planning their next trip before they even leave your shores.
Show me moreThe complexity of the tourism value chain is part of what makes it fragile. Get a clear view of all the links in the chain. We specialize in data integration and visualization that connects the dots across your business. Chart your course to success with business analytics solutions from Escalent.
Show me moreIn its first global brand campaign in five years, Airbnb is inspiring mad love.
By understanding how the Brand Authenticity Index™ works and seeing how brands rank, you’ll be better positioned to navigate tough decisions and uncertain times.
Yes, the Fyre Festival was a disaster and a fraud. But it also contains valuable lessons about influencer marketing, destination marketing, social media storytelling, and Millennials.
Escalent's latest Consumer & Retail study provides a close look at the trends that will define the crucial 2021 holiday shopping and travel season.
Escalent announces it has acquired Grail Insights, creating a seamless flow between primary, secondary, syndicated, and internal business data streams and providing consulting and advisory services from insights through implementation.
Escalent's Christopher Barnes named Researcher of the Year by Quirk's Media.
