Meticulously crafted RP 1162 regulation research achieves compliance and delivers impactful findings to optimize our energy client's pipeline public awareness safety communication program
It may sound crazy, but we believe superior brand messaging is as much about discipline as it is creativity. And there’s definitely a method to our madness because we’re behind many of the world’s most memorable brand messages—the ones that strike such a deep, emotional chord that they have become part of the fabric of our society.
Well-crafted, sticky messages that communicate a brand’s core values have the power to inspire, persuade and motivate people to become customers. Escalent has been refining our brand messaging framework for years, and what makes us different is exciting. Literally. It’s our Excitement Score™, a powerful metric that eliminates the guesswork from finding your winning message. The Excitement Score provides an agile, unbiased approach to testing. When you add in deep industry expertise, you get a partner who delivers seamless insights in a uniquely intelligent way that makes the most of all your data.
Explore & Develop: Reveal incredible insights about what the consumer thinks and feels, which provides context for your key messaging strategy. We work closely with you to refine the preliminary message elements using innovative techniques to advance your messaging to the next stage.
Select: Armed with core message elements, we leverage advanced quantitative techniques including MaxDiff, Turf Analysis and other brand messaging exercises to isolate optimal wording and select the messages that offer the most compelling reasons to buy.
Refine: Once your messages are developed, we simulate a realistic environment using tools like text markup and eye tracking to determine which messages are achieving the desired brand impression.
Get Excited: Which message has the greatest potential to succeed? Using our Textalytics quantitative research, consumers reveal which elements enhance or detract from the messaging. Ultimately, you get an Excitement Score™ for each message that reveals “the winner.”
Ask about our brand messaging research and consulting.
This Earth Day, our energy expert dives into fresh data to uncover how utilities can better understand and meet customer expectations when it comes to environmental responsibility
Major life events are still important indicators of insurance needs but traditional life insurance marketing falls short without knowing how different generations approach these life events. Discover how insurers can optimize messaging and better connect with younger audiences with deeper understanding of generational differences.
Counterfeit drugs are now being accessed with the push of a button, with little attention to the dangers these products pose to both the public and the pharmaceutical industry. How can pharma companies fight back?
New data from Escalent’s EVForward study highlight how BEV owner advocacy about the benefits of home charging can build credibility and encourage BEV adoption among new-car shoppers
New findings from our EVForward study reveal gender differences in battery electric vehicle (BEV) purchasing behavior and familiarity, highlighting untapped potential for OEMs and dealers to engage female consumers
A new report from Cogent Syndicated highlights the critical role of Trust & Guidance from asset managers as the primary factor influencing consideration among financial advisors.
