In a time of unprecedented change and industry disruption, Insight Communities have become an important differentiated asset for brands. A robust insight community platform unleashes a significant competitive advantage from increasing collaboration and shared value, to nurturing ongoing relationships, to creating advocacy among community members, which increases loyalty and wallet share.
Insight Communities establish a two-way dialogue between brands and customers (or non-customers) using a private, online platform. Not only do they enable fast, continuous strategic insights into any business issue, but they regularly deliver greater cost and time efficiencies than traditional ad hoc research approaches.
Our seasoned experts use both quantitative and qualitative techniques to gather insights, a combination that is hard to find in the marketplace but inspires far deeper customer engagement. Best of all, insight community members feel like “insiders” and “influencers,” which fosters ongoing brand loyalty and advocacy.
Member panels are a gold mine of strategic insights because they allow you to engage people in direct dialogue to understand behaviors, desires and emotions. We believe there are three pillars to a successful insight community: technology, community management and research applications. All pillars work together to form impactful insight so you can:
Whether small (hundreds) or large (hundreds of thousands), Insight Communities allow your most trusted stakeholders—your customers—to share rapid feedback while building brand advocacy. If you already have a community but are not getting the actionable answers you need, our experts will partner with you to get real value out of your community.
Ask how an insight community can become one of your brand’s most powerful assets.
Read this blog to learn why Escalent, C Space and Hall & Partners believe brands must give as much as they seek to get.
In a Insight Community with a financial services client, Escalent pushed for more topical research to balance business needs with member fatigue.
Giving back to Insight Communities members is as important as drawing insights alone. It's especially true in the wealth management industry where time is scarce for these financial services professionals.