Jobs-To-Be-Done (JTBD) theory offers powerful insights into consumers’ needs. Join us for a story sharing session detailing how Delta Faucet Company used JTBD to explore how people across the world feel about water quality and the problem-solving styles they adopt when addressing water quality issues.
KC Boyce will lead a discussion on the e-mobility transition alongside Chargeway CEO Matt Teske at the CHARGE Energy Branding conference in Houston on May 18-19. Together, they will explore the challenges, opportunities, and strategic decisions automotive and energy companies are facing as consumers continue to adopt battery electric vehicles.
As a GreenBook Future Leader, Ben Lundin will present, “Transcendent Leadership: 6 Crucial Qualities For Keeping Pace With Technological Disruption.” The next-generation of market research leaders will face a host of technological disruptions that could upend their professional lives and the clients they serve. Some of those disruptions are happening right before our eyes, while others are further out and not yet visible. If one thing about the future is certain, it is change. During this session, Ben will discuss six essential qualities for the next generation of market research leaders and show why these qualities are important not only for MRX professionals, but for the clients that they serve. Location: Austin, TX
Mark Carpenter will be speaking at the EV Charging Infrastructure UK 2023 conference in London on August 8, 2023. In his session, Enhancing EV Charging Experience – The “EVForward” Project, he'll share insights from our EVForward study on how the ease of charging influences the perceived practicality of EVs, how to delight customers with proper user experiences, and the roadmap towards “EV-joyment.”
Escalent’s KC Boyce will be speaking with Georgia PSC Vice-Chairman Tim Echols about the adoption of electric vehicles (EVs) in the Southeast for the “Evolution of EVs and What We Need to Do to be Successful?” session at the Digital Energy and Water Roadshow 2023 in Atlanta. KC will present research findings that illuminate the attitudes, opinions and motivations of future EV buyers before discussing with Echols how the EV market has evolved as these groups have changed and new EV models have been released.
Join us and Work Truck Solutions to wrap up Work Truck Week 2023 with cocktails, hors d'oeuvres, and conversation at the Hyatt Regency.
Our powertrain analyst Andrew Wrobel will discuss the kinds of electric vehicles the market is capable of deploying in the commercial vehicle space, the challenges industry stakeholders will face, and what will effect real change in adoption based on a bottom-up approach to forecasting during his presentation about "The Electric Vehicle Balancing Act" on March 7, 2023 at the Green Truck Summit during Work Truck Week 2023.
KC Boyce will share our latest EVForward study findings on the opinions, attitudes, and motivations of future EV buyers as well as what it will take to increase EV consideration and adoption, at the EV Charging Infrastructure Asia-Pacific conference in Singapore on February 8-9, 2023.
Humans don’t fit neatly into strict categories that are mutually exclusive and consistent over time. That’s why Eli Lilly and Company & Escalent joined forces to rethink the traditional segmentation approach, which helped transform the health of millions. Join us at PMRC to learn how.
Escalent's KC Boyce will be speaking on a panel for the "Rethinking the Rules of Customer Engagement" session at the annual NARUC conference in New Orleans. KC and his fellow panelists will discuss vision, persistent obstacles, and available solutions to increasing customer participation in their energy supply.
Lindsey Dickman will speak on a panel at the annual SPARK Forum discussing digital transformation and the customer experience.
Join Dan Jenski of Reckitt and Greg Mishkin of Escalent when they share some of the “aha!” moments they experienced after applying Bayesian Belief Networks to Reckitt’s Path-to-Purchase research. The results revealed truths that were in plain sight and exposed new opportunities for Reckitt to influence consumer perceptions and behaviors.
Join Escalent at the free, virtual Work Truck Solutions Commercial Vehicle Business Summit on October 26 and 27. A diverse lineup of speakers will offer many perspectives on what “mobility” means and the impact it’s having in the commercial vehicle industry. Our very own John Bankes and Gregory Skinner will share research findings and strategic insights on how industry stakeholders can navigate the new era of commercial mobility and seize opportunities for business growth. Registration is open and the agenda will continually be updated over the coming weeks.
Escalent’s Vivek Neb will be moderating a panel discussion on the state of corporate travel. The panel brings together corporate travel managers, meetings and event executives, travel management companies (TMCs) and leading business travel thought leaders. Together they’ll take a hard look at how the industry is evolving, what corporate travel trends are likely to continue into 2023, and what’s next.
KC Boyce will share new EVForward findings about the state of the electric vehicle market, how and where people shop for EVs, and the role of dealers, at the Chicago Drives Electric show on September 29, 2022.
KC Boyce will answer the question "Will Electric Vehicles Mean the End of the Dealership?" with findings from the largest consumer study of the next generation of EV buyers, EVForward, in a members-only webinar for the National Automobile Dealers Association (NADA) on September 27, 2022.
Join Cogent Syndicated's Meredith Lloyd Rice for an exclusive webinar with Nicsa to hear the latest insight into trends in the advisor landscape. Meredith will will identify current advisor concerns and strategies to offer support as advisors seek to reassure their clients of the benefits of investing over the long-term.
Escalent's Lindsey Dickman will join WIPN as they release the highlights from their 2022 research findings on women in the retirement workplace.
Escalent is an exhibiting sponsor at MRMW North America in Atlanta. If you are planning to attend, reach out for a registration code to save 15%, and stop by our booth to say "hello" to Svetlana Gershman, Scott Baker and Victor Gonzalez.
Join us for an exciting discussion and case study on how behavioral science can have a positive and measurable impact on your customers and, ultimately, your business. Elizabeth Wagner will present “The Wellness Nudge: Creating A Healthy World Through Behavioral Science” on June 2, 2022.
KC Boyce will lead a session at the CHARGE Energy Branding conference in Houston on June 1-2. In his session, Your Brand In Their Home, he'll explore market dynamics for home energy management offerings, the importance of brand vs. product offerings in creating differentiation and acquiring customers, and how retailer brand perceptions support those offerings in aiding customer acquisition and retention. KC will also be joined by a retailer who will dive into how they view their brand vs. their product offerings.
Escalent’s KC Boyce will be joined by EY’s Baret Chakarian and Anna Worrell to share insights on how to improve your outage customer experience during this live webinar.
Jason Mantel will be the featured speaker during a brown bag luncheon event with the market research special interests group of AMA Detroit on May 19 in metro Detroit. He will share his perspective on approaches that insights professionals can use to frame today's market research for tomorrow's solutions and create meaningful research results when consumers are reacting to a future state they might not understand.
Escalent is a proud sponsor of the complimentary, online Work Truck Solutions Commercial Vehicle Business Summit on May 18 and 19, which will focus on the alternative fuels, new technologies, and disruptors transforming the commercial vehicle and fleet industry. Our very own Gregory Skinner will share research insights straight from fleet decision-makers on top influences transforming commercial and how to design for the future. Registration is open and the agenda will continually be updated over the coming weeks.
Escalent's KC Boyce shared recent EVForward findings about what future EV buyers want and expect from dealers when shopping for electric vehicles, in a presentation for the NJ Coalition of Automotive Retailer.
This annual AGA meeting provides an opportunity for energy industry professionals to interact with peers and colleagues to discuss strategies for communicating with customers and increasing the natural gas industry's profile. The program will include discussions on leading issues facing our industry. Escalent's KC Boyce will lead a session, sharing findings from Cogent Syndicated energy research on the benefits of gas utilities building engaged customer relationships.
Ben Lundin will share detailed EV-focused consumer research findings at the OESA Strategic Insights event, EV Sector Learning - Driving Momentum and Scale, on May 5 in metro Detroit. In his presentation of select insights from our EVForward study on future EV buyers, Ben will link buyer attitudes and behavior, technology adoption and purchase drivers to help suppliers and automakers learn from early efforts and accelerate processes to add even greater value to vehicle electrification and the EV sector.
Join Keyona Osborne at the IIEX North America conference on April 20, 2022 in Austin, TX to hear new research on how to ask demographic questions on race and ethnicity in a more inclusive and sensitive way. Keyona will present research conducted in partnership with the Insights Association’s IDEA Council: "On Good Terms: How and When to Ask Inclusive Race and Ethnicity Demographic Questions."
Mike Dovorany will be a featured speaker at the New York Auto Shows' Automotive Forum on April 12, 2022. He will share recent insights from EVForward—our groundbreaking and forward-looking study on the next generation of EV buyers and the ever-evolving electric vehicle market—as well as join a panel for further discussion.
Join Frankie Lipinski at The Quirk's Event on April 11, 2022 in Chicago to hear groundbreaking research on how to ask demographic questions on race and ethnicity in a more inclusive and sensitive way. She will be one of the presenters of new research conducted in partnership with the Insights Association's IDEA Council: "On Good Terms: How to Ask Demographic Questions on Race and Ethnicity in a More Inclusive & Sensitive Way."
Frankie Lipinski and Keyona Osborne will present exclusive research in partnership with the Insights Association's IDEA Council and several industry suppliers: "On Good Terms: How to Ask Demographic Questions on Race and Ethnicity in a More Inclusive & Sensitive Way." They will share recommendations on industry standards for inclusive question formats that survey participants feel most accurately reflect their identity, as well as how to use these questions in sample design. This session will take place on Monday, April 4 at 4:50pm ET.
Additionally, Dyna Boen will share insights in conjunction with multiple industry leaders in the session "Hit or Hold? Playing the Right Cards in the Reshuffled Insights Market." This session will take place on Tuesday, April 5 at 3:25pm ET.
Join us in Philly at the Insights Association Annual Conference 2022!
Mike Dovorany and Dania Rich-Spencer will facilitate a workshop about the next generation of EV buyers, as identified by EVForward, at the 2022 National Automobile Dealers Association (NADA) Show on March 12th and 13th in Las Vegas. They will share insights into the psyche of tomorrow’s EV buyers and explore the role the dealer plays in EV adoption.
Escalent's Mike Dovorany and Mark Carpenter will share insights from our new EVForward Europe study in a 45-minute webinar on November 10, 2021 from 10:00 am to 10:45 am ET (4:00 pm to 4:45 pm CET). They will provide a look into the next generation of European EV buyers, how they differ from early adopters, why this is critically important for companies to understand, and what country-specific factors come into play.
Escalent's Chris Oberle will be joined by Barbara Porter and Simon Watson, managing directors of business transformation at EY, to share data and advice on understanding your customers’ expectations as well as operational tactics every utility should implement to be successful.
Join Escalent, AstraZeneca, a global, science-led biopharmaceutical company, and Merrill, one of the world's largest financial institutions, on October 7th at 1 pm EDT to learn how Dynamic Role Play reveals productive qualitative insights that help you discover how your audience truly feels.
Escalent is an exhibiting sponsor at The Quirk’s Event in Chicago. If you are planning to attend, reach out for a registration code to save 20%, and stop by Booth #208 to say "hello" to Greg Mishkin, Brad Williamson, Svetlana Gershman and Justin Hamel.
Escalent's Linda York joins the Participant Insights: Misperceptions About 401(k) Plans Abound panel at the PLANADVISER National Conference to share insights from our Cogent Syndicated retirement research with plan sponsors, plan advisors and plan participants.
Escalent is a co-sponsor of the virtual 2021 fall edition of the Work Truck Solutions Commercial Vehicle Business Summit on September 22 and 23. Michael Schmall and Gregory Skinner will share insights about the consideration, adoption, challenges and opportunities of electrifying fleets faced by fleet leaders. Registration is open for this complimentary online event and the agenda will be continually updated over the coming weeks.
Mike Dovorany will participate as a panelist in "Emerging Mobility Trends of the Next Decade" at Motor Bella on September 22 and he will kick off Press Day on September 23 by sharing exclusive EVForward insights in the "Consumers Demand Dealers in an EV World" press conference. Motor Bella will take place at the M1 Concourse in Metro Detroit.
Mike Dovorany will share surprising insights from Escalent's EVForward program about what the next generation of EV buyers want and how this impacts electrification strategies as a participant in the "Panel Discussion: Customer Engagement and Regulations" on September 16 from 8:20 am to 9:35 am.
K.C. Boyce and Mike Dovorany will share exclusives insights from EVForward—the largest, most comprehensive study of the next generation of electric vehicle buyers—that will help utilities plan for the future.
Escalent's KC Boyce will be facilitating a panel on the future of large-scale solar in Georgia at the Georgia Energy Con with Commissioner Tim Echols.
Escalent's Heather Mitchell will join the Advertising Research Foundation's Women in Analytics webinar with our client from Merrill to share what out four-part, award-winning growth-mindset study, “Seeing the Unseen,” revealed about the role gender plays in wealth management.
Mike Dovorany will share consumer insights gleaned from Escalent’s EVForward™—the largest EV study of the next generation of EV buyers—with the American Gear Manufacturers Association as they work to move forward in this space and navigate the paradigm shift in automotive manufacturing.
Cogent Syndicated's Meredith Lloyd Rice will present findings from the 2021 Advisor Brandscape report, sharing the latest insight into the current advisor landscape.
Gwen Ishmael of Escalent will share how "Playing In The Periphery" during disruptive times can futureproof an organization or brand along with techniques we’re using to help a financial services firm reimagine its development roadmap.
Linda York, SVP and lead author of the report, will share key insights from our new US Institutional Investor Brandscape report.
Escalent's Mike Dovorany will share leading insights from EVForward—the largest, most comprehensive study of the next generation of EV buyers—at the 2021 Strategic Insights: EV Market Outlook virtual event hosted by the Original Equipment Suppliers Association on March 30, 2021.
In this 30-minute webinar, Escalent’s Mike Dovorany will break down why EV owners and shoppers consider Tesla to be the most successful automaker, as revealed in the newest DeepDive market report by EVForward—the largest, most comprehensive study of the next generation of EV buyers.
Escalent's Chris Montaglione will join Jamie Loosbrock of San Diego Gas & Electric Company to present Understanding Customer Perceptions through 360 Processes at the 2021 WEI Customer + Corporate Symposium March 8-10, 2021.
Gwen Ishmael of Escalent and Paul Ponsford of Delta Faucet Company will co-present “Oscillate! The Key To Better Virtual Qual & Facilitation” to share why we’ve adopted Nancy Dixon’s “Oscillation Principle”—tapping into the best attributes of both the virtual and face-to-face worlds—as well as oscillation-inspired best practices for facilitation and collaboration from several virtual qualitative and innovation projects.
Javelin Strategy & Research's William Trout will join a panel to discuss digital transformation in wealth management. Learn how panelists have approached the business challenges posed by the pandemic and explore emerging technologies.
Energy Senior Product Director KC Boyce will join a virtual panel at the 2020 AAE World Energy Conference on December 4 at 10:30 AM. KC and the panel will discuss EV's, transportation and the grid.
Escalent is hosting a webinar to discuss our recent findings about how restaurant chains, quick-service restaurants and third-party delivery services have an immediate opportunity to focus on improving the customer experience to build longer-term loyalty with new pandemic-motivated users of restaurant delivery services.
Escalent will discuss surprising insights about several core issues facing firms that are striving to spur greater EV adoption in a short webinar on October 29 at 2 pm ET.
Insightful market research is fundamental for understanding how COVID-19 is impacting how people live and work. But capturing data is not enough. The challenge for companies is to put the data into proper context. To successfully navigate this permanently-changing environment, insights teams need to identify long-term effects—including which new behaviors are here to stay and which are temporary reactions. Join Kerry Sette of Voya Financial and Christopher Barnes of Escalent for "COVID-19 & The Consumer" as they share how bellwethers like consumer trust, confidence and savings rates are driving financial advisors and end investors to shift the way they communicate and behave—and the implications that has across industries.
Automotive & Mobility Vice President Mike Dovorany will present The Next Generation of Electric Vehicle Buyers at the virtual CTI Symposium USA from October 12-14, 2020. Mike will share exclusive findings about the next generation of EV buyers gleaned from EVForward—the largest, most comprehensive study of the next generation of EV buyers—as well as explain why and how these future EV buyers are different from previous generations.
Escalent's Linda York will be moderating the Distributors to Asset Managers: Examine Your Investment Product Life Cycle panel.
Join industry experts Jill Miller, Chris Barnes and Nancy Arter for a live webinar to learn more about what brand authenticity means, why it matters and how we evaluated 32 top household brands.
Join Danielle Doolittle of T-Mobile and Jeffrey Johnson of Escalent for "CX: How to Get Maximum Lift With Minimum Dollars" to learn how a new approach to layering advanced analytics on top of traditional CX data resulted in fresh insights and strategies that not only delighted customers but also made precious investment dollars work harder.
Join Cogent Syndicated's David Keen to explore where, when and how financial advisors and affluent investors are consuming media.
Escalent's Mike Dovorany will present recent BEV consumer insights from our EVForward study on a virtual panel discussion with the Center for Automotive Research and Rocky Mountain Institute.
Escalent Vice President of Automotive & Mobility Mike Dovorany will be speaking at the Charged Virtual Conference: EV Engineering, September 1-3, 2020.
Escalent's Lindsey Dickman will sit on a panel of speakers for this Women in Pensions Network webinar on July 30, 2020 at 3:30 PM. The discussion will feature the latest behavior analysis data as well as real-world experiences from the diverse industry roles of the panelists to develop solutions that promote financial stability.
Escalent's Meredith Lloyd Rice is hosting a webinar through NICSA sharing new data from the 2020 Advisor Brandscape report.
Escalent's Gwen Ishmael and Stephan Schroeder will facilitate a "Innovate and Communicate" workshop on July 17, 2020 as part of the Original Equipment Supplier Association's Master Class Series. Gwen and Stephan will equip attendees from all functions to identify consumer benefits and develop effective communication strategies that can be used both internally and externally. Participants will work in groups and apply proven innovation tools and communication methods that will benefit them personally and professionally in their organizations.
Escalent Vice President of Automotive & Mobility Mike Dovorany will share insights from EVForward—the largest and most comprehensive study of future EV buyers—including the six EV buyer types discovered in the study and their key role in EV tipping points at the two day virtual 12th Annual Powertrain Strategies for the 21st Century Conference: What Are the Tipping Points for Electric Vehicles?
Escalent is an exhibiting sponsor of the new program Virtual - The Quirk's Event. Nancy Arter, Greg Mishkin, Steve Goodwin and Steven Welling will be participating.
Escalent Chief Product Officer Chris Barnes and Automotive & Mobility Vice President Dania Rich-Spencer will discuss the importance of keeping an eye on key economic metrics and how dealerships can prepare for new opportunities in a post COVID-19 world during a panel discussion with the National Automobile Dealers Association.
Escalent is proud to sponsor "Refocusing Research in 2020," a Women In Research (WIRe) event. Join market research thought leaders Becca Han, Instacart; Mansi Sharma, Rakuten VIKI; Cassandra Rowe, Pinterest; and Kendra Shapiro, Ancestry, who will discuss long-term impact and learning in the time of COVID and help reveal a way forward for researchers.
Escalent Vice President Dania Rich-Spencer is speaking on a virtual panel about how COVID-19 has impacted the automotive industry and multicultural auto buying behavior on May 20, 2020 from 12:00 pm - 1:00 pm EDT alongside Marc Bland, Chief Diversity Officer with IHS Markit, and Roman Fernandez, Senior Consultant with Roland Berger. Join us for this complimentary webinar hosted by Lydia Michael, Moderator and CEO of Blended Collective, with support from the German American Business Council of Michigan.
Escalent Research Director Lucas Lowden and Vice President Michael Schmall will discuss how commercial and fleet vehicle businesses are being impacted by COVID-19 in a live webinar on Friday, April 17, 2020 at 2 pm EDT. They will share insights and analysis about what commercial and fleet vehicle companies are doing to get through this crisis, and how product manufacturers and service providers can support these customers. Click the link to register and join us.
Join Escalent for an informational webinar about the next generation of electric vehicle (EV) buyers on Wednesday, March 11, 2020. Escalent's Mike Dovorany will share the most surprising insights gleaned from more than 10,000 respondents of EVForward—the largest, most comprehensive study of the next generation of EV buyers—and answer the most important questions facing the industry today regarding the EV buyers of tomorrow during an informational webinar on Wednesday, March 11, 2020.
Escalent's Brad Perkins and Nicky Kearney will present, "360o Insights with Point-of-Care Immersion Research." They will share real-world experiences conducting immersion research in office, hospital, and other clinical settings. They will identify specific instances where you can benefit from Point-of-Care Immersion as well as the types of unique insights that result from a full 360o look into your patients, providers, care teams and institutions.
Chris Oberle, SVP, will represent Escalent at the SECC 2020 Consumer Symposium as a judge on the best practice selection board.
Escalent’s Mike Dovorany will participate on a panel at this two-day event to discuss the electric vehicle (EV) landscape, how to design effective EV programs, and the utility’s role in supporting and rolling out EV programs.
We'll be attending and exhibiting at The Market Research Event in Las Vegas. Stop by our booth to say hello to Chris Barnes, Paul Hartley, Jill Miller, Steve Goodwin and Andrew Magown!
Escalent's Chris Barnes, Nicky Kearney and Dawn Slown will present, "Dare to Follow: Mapping Your Customer’s Journey Along Their Path to Purchase," at this Columbus, Ohio event. They will share a step-by-step process for producing a holistic view of customers’ motivations, emotions, considerations and paths--a process that reveals precisely where a brand is doing well and where it needs specific interventions.
We'll be attending and exhibiting at Insights Association's Corporate Researchers Conference in Orlando. Stop by our booth to say hello to Paul Hartley, Greg Mishkin, Steve Goodwin and Christian Almonte!
Cogent Syndicated's KC Boyce will be presenting at Uplight's Customer2030 conference in Denver, CO. If you're attending, reach out to us to set up some time to chat with KC!
Escalent's Mike Dovorany will be presenting "The Next EV Buyer" at the SAE North American International Powertrain Conference September 18-20, 2019, in Chicago, IL. Mike will discuss the differences between the previous and current generations of EV buyers, including their motivations, desires, and needs.
Escalent's Chris Oberle will be presenting "The Power, and Pitfalls, of Politicizing your Brand" at the AGA Communications and Marketing Committee Meeting September 18-19 at the new Hyatt Regency in Seattle, WA. Chris will discuss the need for brands to understand when politics comes into play in today’s modern, globally connected landscape.
Cogent Syndicated is sponsoring this exclusive webinar with NICSA. Asset managers and distributors are invited to learn the importance of developing targeted and successful strategies that increase their reach and impact among financial advisors. Join us for up-to-the-minute thought leadership on advisor preferences and insightful guidance on how to strengthen partnerships.
A sneak peek at findings from the 2019 Cogent Syndicated Retirement Planscape report.
Dania Rich-Spencer and Michael Schmall, automotive vice presidents at Escalent, will be presenting “How Tech-Savvy Millennials Will Change the Future of Fleet Management” at this year’s Government Fleet Expo in New Orleans.
Elizabeth George, a senior qualitative researcher at Escalent, will present "Behind Closed Doors with Role Play" at this year's IIex Health conference in Philadelphia.
We'll be attending and exhibiting at the Morningstar Investment Conference in Chicago. Stop by our booth and say hello to Linda York and Lindsey Dickman!
Chris Oberle, SVP at Market Strategies International, will be presenting "Growing Engaged and Loyal Customer Relationships for Greater ROI" at the SGA Management Conference in Fort Worth, TX. One of the industry's leading conferences, the SGA Management Conference is attended by executives from a wide range of functions.
This complimentary webinar, hosted by Linda York, will feature highlights from the recently released US Institutional Investor Brandscape syndicated research report.
Register to join this NICSA webinar and hear Cogent Reports data straight from Linda York, Senior Vice President at Market Strategies International-Morpace.
Join Dawn Palace and Liz George of Market Strategies International-Morpace for their presentation "How to Solve the Intention-Behavior Gap." They will share qualitative success stories that demonstrate how to close the intention-behavior gap for patients and physicians.
Elizabeth George, a senior qualitative researcher at Market Strategies, will present "Opening Closed Doors with Role Play" at the annual QRCA conference in Savannah.