Using qualitative research to identify how to create messaging that resonates with B2B buyers
Telecom
Market Research, Insights and Consulting
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Leverage customer insights to engage with the next generation of customers
Mobile growth has matured, so telecom’s next battle is winning share and standing out. Today, competition extends far beyond wireless to fiber, broadband, satellite and connected services, giving customers more choice than ever. Success depends on knowing what truly drives decisions. With decades of telecom experience on the client and research side, Escalent delivers insider perspective and strategic market research to help telecom brands uncover opportunities, differentiate with confidence and outsmart the competition.
Continuous work with the top US telecom providers (CX, BX, Brand Development)
US wireless, satellite, fiber and home internet providers served
Partnerships with the top US wireless providers
Dedicated telecom industry experts
The telecom industry must do more than compete on price and promotions: it must create experiences that inspire lasting loyalty. Today’s telecom brands are woven into everyday life, enabling the seamless, high-speed connections consumers rely on to work, learn, shop and stay connected. Understanding what drives trust, loyalty and advocacy has never been more important.
Escalent knows the telecom market—and its consumers—inside out. The industry’s leading brands think of us as a true business partner, and they rely on our nuanced telecommunication industry research and strategy consulting to help them anticipate and navigate disruption. Let us help you map out a new, impactful and actionable strategy to attract and retain customers and inspire brand love.
With insider-level understanding of telecom market dynamics, data and hard-to-reach audiences, we deliver data-driven insights for product optimization, concept evaluation and go-to-market strategy, helping telecom brands make smarter decisions with greater confidence. Need to meet higher demands with a smaller budget? Our highly skilled team of implementation consultants can tackle your quick-turn telecom research and activation needs, helping teams move fast without sacrificing rigor.
Show me moreOur telecom industry research experts leverage a full bench of specialty teams to turn messy data into clear direction that guides smarter strategies, stronger products and more meaningful impact. Rigorous quantitative and qualitative research, vibrant insight communities and deep behavioral science expertise uncover what people think, feel and do to deliver game-changing telecom market research and intelligence that powers business and drive sales.
Show me moreMake faster, more confident decisions with AI that turns complex data into actionable insight. Through BeSci x AI™, Enlyta Insights®, predictive intelligence and agent-based systems, you can deepen your understanding of customer behavior, streamline research and uncover new opportunities across customer experience, loyalty and churn. Every solution is grounded in responsible AI and robust data governance, so you can move quickly with confidence and trust the outcomes.
Show me moreDiscover how the right insights can help brand managers strategically minimize negative bias and capitalize on positive bias to build stronger brand preference and consumer loyalty
While synthetic data and AI-driven insights offer powerful capabilities, the human touch remains irreplaceable for capturing the emotional depth and individuality crucial to meaningful consumer insights.
While the term “Brand Authenticity” buzzes across industries, organizations need to know who they truly are to live up to that ideal to build brand trust and attract loyal customers. Escalent's Rob Darrow shares three brand authenticity lessons to help you bridge the gap between your brand's ideal and actual state.
Escalent launches a comprehensive behavioral science model powered by AI that produces better behavior change strategies faster.
Top data analytics and advisory firm Escalent announces it has acquired C Space and Hall & Partners.
Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people
