Identifying customer experiences that drive tool and brand differentiation to help a major tech company build a comprehensive AI brand strategy
Technology
NEW REPORT
Understand the steps brands can take to stay relevant in tough times
Technology is no longer simply a sector but the air we breathe. As soon as a device, app, or platform becomes part of our lives, something new comes along. How do you navigate what people want, what they need and what is actually going to be successful? Our technology and market research, analytics and consulting team has decades of deep B2B and B2C tech industry knowledge to deliver the insightful analysis needed to find answers to the toughest question of all: Now what?
Tech is everywhere and so is Escalent, with global scope and a nuanced understanding of both established and emerging markets. We provide deep technology market intelligence from B2B and B2C tech veterans—no learning curve required. Our methodology-agnostic, consultative research approach means we’re laser focused on answering your business questions.
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Expectations of today’s tech are high. Your success is defined by knowing your customers, understanding their needs, and ensuring a quality experience with your products and solutions. We have extensive technology and market research, analytics, and consulting experience to inform and manage your customer success strategy, map your user and consumer journeys, manage their customer experiences (CX), and find the “right” new customers through customer acquisition & retention tracking.
Show me moreHowever innovative your product may be, your competitive edge can be short-lived in the hyper-competitive tech market. Whether it is evolving existing products and solutions, or bringing new ones to market, we offer technology market research services and technical expertise to provide actionable insights to assess opportunities, shape and evaluate concepts, and optimize your products and solutions. All to keep you a step ahead of your competitors with innovative market research.
Show me moreIn the fast-paced tech industry, you need an experienced technology market research company to help you define and build a distinct brand that truly connects with your customers and prospects. We help you position your brand with the right audiences, establish a business growth strategy and track continuous improvement. Together, we will future proof your most powerful asset.
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Show me moreThe rapid evolution of AI brings exciting opportunities, as well as critical challenges for the market research industry to address. Here’s how insight leaders are navigating the future.
As AI tools and their use cases proliferate, their value for supporting accessibility is being looked at with a new lens, and this is shifting the toolsets and techniques used in AI-powered market research, too.
How do you unlock the secret to individual customer journeys in a scalable way for business – and use the information to power Customer Success? Find out.
Recent data from C Space underscore the opportunity for organizations to better communicate the use of AI and its benefits.
Latest Escalent EVForward data reveal which automotive, charging and technology brands influence BEV decision-making
Data from our new one-of-a-kind market research study Connectivity Forward identifies consumer views and attitudes towards future connected vehicle services, the people who are most likely to buy them, and the vehicle connectivity feature themes that resonate the most.
