It is not easy to find someone who combines understanding of the business issues and desired output with the ability to do the actual research. As to the question of how the research will be used? It already has been.
An American multinational FinTech company was preparing to launch a new online and mobile payment product and needed insights to inform product naming, positioning and messaging in the US and abroad. The goals were to hone in on a product name, understand how the product benefits resonated with prospective customers and gauge reactions to the product and its brand components in target markets outside the US.
Escalent launched a multi-stage, international brand evolution study to assess the product names being considered. Our world-class qualitative researchers tested brand positioning and messaging concepts among consumers and online merchants to determine if they would grant the company permission to play in the online payment space.
The insight clinched the branded product name and logo that was used internationally at launch, and laid the foundation for the value proposition and messaging the marketing team used in its launch campaign. Six years later, the client is still using the insights and the guiding principles in its global product branding.
In a recent discussion amongst industry peers, we examined why trust is so crucial, how it can be measured, and the challenges and opportunities it presents in the pharma and healthcare industries.
As asset managers increasingly focus on promoting a unified corporate brand, new data from Cogent Syndicated reveal an opportunity for messaging to help firms define their unique value proposition in the current US advisor market.
While the term “Brand Authenticity” buzzes across industries, organizations need to know who they truly are to live up to that ideal to build brand trust and attract loyal customers. Escalent's Rob Darrow shares three brand authenticity lessons to help you bridge the gap between your brand's ideal and actual state.
As annuities become popular among millennials, brands have an opportunity to maximize their business to capitalize on the demand. How? Our financial services team has the answer.
A series on mRNA innovation in life sciences and biopharma. Check out part one, on the flurry of M&As in biopharma and mRNA-driven business development.
Utilities across the country are already offering some notable, innovative products backed by insight from energy market research.
In a recent discussion amongst industry peers, we examined why trust is so crucial, how it can be measured, and the challenges and opportunities it presents in the pharma and healthcare industries.
Escalent’s K.C. Boyce shares, in this video podcast, strategic insights around the next generation of EV buyers, how companies can leverage research findings to inform brand and messaging strategy, and what energy companies need to know about branding
As asset managers increasingly focus on promoting a unified corporate brand, new data from Cogent Syndicated reveal an opportunity for messaging to help firms define their unique value proposition in the current US advisor market.
