A vehicle manufacturer challenged Escalent to develop the widest possible range of innovative ideas that could be built into a fully autonomous vehicle of the future. The manufacturer did not want to be bound by conventional rules, which enabled us to explore all possibilities through unrestrained creativity.
We used co-creation techniques that freed consumers from the perceived constraints of today to help them visualize the products of tomorrow. Consumers acted out improvisational scenarios using a range of props. Illustrators worked alongside consumer teams and family groups to bring their ideas to life. In addition, our world-class qualitative team facilitated in-the-moment integration between consumers and the client team for deeper interaction and understanding.
Car buyers of tomorrow are ready to rewrite the rules in every area of vehicle design. Escalent presented fresh, innovative ideas to build a fully autonomous vehicle of the future—one that is rooted in consumer desires. We exposed constructs that were almost unrecognizable when compared with traditional design, creating intriguing design challenges for our client’s teams. And, we delivered a driver typology segmentation that illustrated how various mind-sets would accept or reject different concepts depending on their ego-state. A number of client teams are now using this insight to make improvements to current vehicle programs.
When it comes to product optimization, how do you know enough is enough?
A comprehensive product development guide to help gas and electric utilities innovate.
Quantifying Brand Campaigns Targeting Advisors
Customer Success leaders from 20 global tech firms share the most pressing issues facing organizations today. This blog, which outlines how to monitor the customer journey to make the most of segmentation research, is the fourth of a multi-part research series from Escalent.
New research finds Gen Zers brings forth fresh perspectives and novel opportunities for us to consider as the DC marketplace seeks to create a lasting impact.
Customer Success leaders from 20 global tech firms share the most pressing issues facing organizations today. This blog, which outlines how CS leaders can operationalize customer segmentation research, is the third of a multi-part research series from Escalent.