A large Southern IOU wanted to develop a community solar offering for its customers, but it needed to know how many customers—and segments—would be interested. Of course, a huge part of this is determining elasticity for various pricing schemes; identifying the optimal design, features and benefits from customers’ point of view for each model; pinpointing the most effective program names; and developing a communication strategy.
Escalent kicked off a multiphase approach, including:
Our energy experts revealed the optimal design to maximize participation in solar programs, including a profile analysis of four distinct customer segments with varying degrees of interest. The agile nature of this research provided iterative insights at every phase, enabling our client to design a solar program that can be delivered to the right people, with the right message, and at the right time.
As annuities become popular among millennials, brands have an opportunity to maximize their business to capitalize on the demand. How? Our financial services team has the answer.
A series on mRNA innovation in life sciences and biopharma. Check out part one, on the flurry of M&As in biopharma and mRNA-driven business development.
Utilities across the country are already offering some notable, innovative products backed by insight from energy market research.
Along with solid investments returns, institutional investors are also seeking practical and insightful market perspectives. Cogent Syndicated's annual review of the US institutional market reveals the undercurrent of unmet needs among institutional investors offers a unique opportunity for wealth management firms to demonstrate their capabilities.
A new report from Cogent Syndicated reveals that Netflix and Amazon Prime Video are widely popular video streaming sites among financial advisors, with more than two-thirds of financial advisors subscribing to each platform.
A new report from Cogent Syndicated finds that while growth has stalled for advisor's use of model portfolios, SMA allocations are forecasted to grow significantly over the next two years.
Escalent's Energy expert, Suzanne Haggerty, explores opportunities for utility companies to improve their perceptions with their customers by leveraging data from our Cogent Syndicated study
New Fleet Advisory Hub findings reveal fleet decision-makers’ awareness of telematics service providers and the opportunities for providers to capture and expand their market share
As affluent investors consolidate their accounts, wealth management firms have an opportunity to win new assets. Based on data from our affluent investor research, this white paper focuses on an effective strategy for growth: targeting existing clients to convert more of their assets away from competitors and to your firm.
