A large Southern IOU wanted to develop a community solar offering for its customers, but it needed to know how many customers—and segments—would be interested. Of course, a huge part of this is determining elasticity for various pricing schemes; identifying the optimal design, features and benefits from customers’ point of view for each model; pinpointing the most effective program names; and developing a communication strategy.
Escalent kicked off a multiphase approach, including:
Our energy experts revealed the optimal design to maximize participation in solar programs, including a profile analysis of four distinct customer segments with varying degrees of interest. The agile nature of this research provided iterative insights at every phase, enabling our client to design a solar program that can be delivered to the right people, with the right message, and at the right time.