A large Southern IOU wanted to develop a community solar offering for its customers, but it needed to know how many customers—and segments—would be interested. Of course, a huge part of this is determining elasticity for various pricing schemes; identifying the optimal design, features and benefits from customers’ point of view for each model; pinpointing the most effective program names; and developing a communication strategy.
Escalent kicked off a multiphase approach, including:
Our energy experts revealed the optimal design to maximize participation in solar programs, including a profile analysis of four distinct customer segments with varying degrees of interest. The agile nature of this research provided iterative insights at every phase, enabling our client to design a solar program that can be delivered to the right people, with the right message, and at the right time.
As annuities become popular among millennials, brands have an opportunity to maximize their business to capitalize on the demand. How? Our financial services team has the answer.
A series on mRNA innovation in life sciences and biopharma. Check out part one, on the flurry of M&As in biopharma and mRNA-driven business development.
Utilities across the country are already offering some notable, innovative products backed by insight from energy market research.
Contrary to industry expectations that third-party model portfolio use is accelerating in the advisor community, our new Cogent Syndicated report reveals a leveling off in adoption.
New research finds Gen Zers brings forth fresh perspectives and novel opportunities for us to consider as the DC marketplace seeks to create a lasting impact.
Join us for a first-of-its-kind webinar with Cogent Syndicated and Javelin Strategy & Research to hear from our top advisor experts.
After you have perfected the slides of your presentation, how you convey the information is imperative in keeping your audience engaged. Read some tips from a top performer to learn how to go from “talking” to “presenting”.
With the massive upheaval in the US banking sector, people are scared. Experts in our financial services division suggest banks need to get in front of their customers now more than ever and reassure them.
As fleets inch towards electrification, BEV startups are gaining traction with fleets due to rising familiarity and positive opinion