A large Southern IOU wanted to develop a community solar offering for its customers, but it needed to know how many customers—and segments—would be interested. Of course, a huge part of this is determining elasticity for various pricing schemes; identifying the optimal design, features and benefits from customers’ point of view for each model; pinpointing the most effective program names; and developing a communication strategy.
Escalent kicked off a multiphase approach, including:
Our energy experts revealed the optimal design to maximize participation in solar programs, including a profile analysis of four distinct customer segments with varying degrees of interest. The agile nature of this research provided iterative insights at every phase, enabling our client to design a solar program that can be delivered to the right people, with the right message, and at the right time.
As annuities become popular among millennials, brands have an opportunity to maximize their business to capitalize on the demand. How? Our financial services team has the answer.
A series on mRNA innovation in life sciences and biopharma. Check out part one, on the flurry of M&As in biopharma and mRNA-driven business development.
Utilities across the country are already offering some notable, innovative products backed by insight from energy market research.
Normative databases are useful in market research, but like any tool, come with their own set of limitations that are often not fully acknowledged or recognized. Here’s what to look out for.
Amid the uncertainty over the upcoming 2024 national elections, Cogent Syndicated's Monthly Sentiment Tracker reveals valuable insights that can help wealth management firms craft communication to better resonate with advisors and affluent investors.
The benefits of financial wellness programs are plentiful for both plan sponsors and participants, but there's a catch. Our new report from Cogent Syndicated reveals that the perception of not needing any help is the greatest barrier to financial wellness program use among participants.
In a recent discussion amongst industry peers, we examined why trust is so crucial, how it can be measured, and the challenges and opportunities it presents in the pharma and healthcare industries.
Escalent’s K.C. Boyce shares, in this video podcast, strategic insights around the next generation of EV buyers, how companies can leverage research findings to inform brand and messaging strategy, and what energy companies need to know about branding
As asset managers increasingly focus on promoting a unified corporate brand, new data from Cogent Syndicated reveal an opportunity for messaging to help firms define their unique value proposition in the current US advisor market.
