A Pacific Northwest investor-owned utility (IOU) was embarking on a statewide initiative to increase knowledge and awareness of EVs as well as stimulate consideration and adoption. But there was much to learn. The company commissioned Escalent to gauge customer awareness and consideration of EVs among residential customers and to explore their motivations and barriers to adoption.
Escalent connected with current EV owners and residential utility customers who planned to purchase or lease a vehicle in the next five years. To ensure the findings guided specific actions, we measured:
EVs are growing in popularity so our client used Escalent’s insights to launch a metrics-based marketing and communication campaign to promote EV awareness, consideration and acquisition. Our client is using our key metrics to track expansion of the region’s electric transportation and is sharing the ongoing results publicly with state and regional officials.
A new report from Cogent Syndicated finds that while growth has stalled for advisor's use of model portfolios, SMA allocations are forecasted to grow significantly over the next two years.
Despite record sales to date and rosy predictions for continued growth, data from our latest report show that annuities are poised for a substantial decrease in advisors’ overall allocation.
Many health organizations are addressing health inequities, but with so many health equity problems to solve, it’s challenging to know the best place to start. Escalent shares five steps for health-focused organization researchers to strengthen their research programs and begin to close the health equity gap.
Findings from Escalent's EVForward DeepDive study reveal why automakers and utility companies need to better educate and promote vehicle-to-everything technology to future BEV buyers
In this blog, our experts discuss the steps utility brands are taking to ensure their research and communications include underrepresented audiences to create more inclusive services
After you have perfected the slides of your presentation, how you convey the information is imperative in keeping your audience engaged. Read some tips from a top performer to learn how to go from “talking” to “presenting”.
Escalent's EV expert is sharing some main highlights that made 2023 a seminal year for battery electric vehicles
Findings from Escalent's new EVForward Europe report addresses how OEMs can reimagine current EV propositions and the characteristics that influence EV purchase consideration to regain EV momentum with European consumers
Escalent's Fleet Advisory Hub study reveals that automotive OEMs need to provide real-world use cases and more to demonstrate the reliability and performance of BEVs to increase adoption within fleet businesses