A Pacific Northwest investor-owned utility (IOU) was embarking on a statewide initiative to increase knowledge and awareness of EVs as well as stimulate consideration and adoption. But there was much to learn. The company commissioned Escalent to gauge customer awareness and consideration of EVs among residential customers and to explore their motivations and barriers to adoption.
Escalent connected with current EV owners and residential utility customers who planned to purchase or lease a vehicle in the next five years. To ensure the findings guided specific actions, we measured:
EVs are growing in popularity so our client used Escalent’s insights to launch a metrics-based marketing and communication campaign to promote EV awareness, consideration and acquisition. Our client is using our key metrics to track expansion of the region’s electric transportation and is sharing the ongoing results publicly with state and regional officials.
The benefits of financial wellness programs are plentiful for both plan sponsors and participants, but there's a catch. Our new report from Cogent Syndicated reveals that the perception of not needing any help is the greatest barrier to financial wellness program use among participants.
As asset managers increasingly focus on promoting a unified corporate brand, new data from Cogent Syndicated reveal an opportunity for messaging to help firms define their unique value proposition in the current US advisor market.
Join our investor experts, Steve Ethridge and Kristin Hall as they share insights and a first look at our new Cogent Syndicated report Trajectory of Intergenerational Wealth Transfer™ .
In a recent discussion amongst industry peers, we examined why trust is so crucial, how it can be measured, and the challenges and opportunities it presents in the pharma and healthcare industries.
Escalent’s K.C. Boyce shares, in this video podcast, strategic insights around the next generation of EV buyers, how companies can leverage research findings to inform brand and messaging strategy, and what energy companies need to know about branding
As asset managers increasingly focus on promoting a unified corporate brand, new data from Cogent Syndicated reveal an opportunity for messaging to help firms define their unique value proposition in the current US advisor market.
Our commercial vehicle market experts explore the current state of the stripped chassis and cutaway segments and provide industry stakeholders with five tips to enhance their class 4 and 5 commercial vehicle offerings
Our commercial vehicle experts share data and insights on the current state of the classes 4 and 5 commercial vehicle market, exploring the top use cases, key players, and what industry stakeholders need to know to stay competitive
The benefits of financial wellness programs are plentiful for both plan sponsors and participants, but there's a catch. Our new report from Cogent Syndicated reveals that the perception of not needing any help is the greatest barrier to financial wellness program use among participants.
