A Pacific Northwest investor-owned utility (IOU) was embarking on a statewide initiative to increase knowledge and awareness of EVs as well as stimulate consideration and adoption. But there was much to learn. The company commissioned Escalent to gauge customer awareness and consideration of EVs among residential customers and to explore their motivations and barriers to adoption.
Escalent connected with current EV owners and residential utility customers who planned to purchase or lease a vehicle in the next five years. To ensure the findings guided specific actions, we measured:
EVs are growing in popularity so our client used Escalent’s insights to launch a metrics-based marketing and communication campaign to promote EV awareness, consideration and acquisition. Our client is using our key metrics to track expansion of the region’s electric transportation and is sharing the ongoing results publicly with state and regional officials.
Contrary to industry expectations that third-party model portfolio use is accelerating in the advisor community, our new Cogent Syndicated report reveals a leveling off in adoption.
New research finds Gen Zers brings forth fresh perspectives and novel opportunities for us to consider as the DC marketplace seeks to create a lasting impact.
Join us for a first-of-its-kind webinar with Cogent Syndicated and Javelin Strategy & Research to hear from our top advisor experts.
After you have perfected the slides of your presentation, how you convey the information is imperative in keeping your audience engaged. Read some tips from a top performer to learn how to go from “talking” to “presenting”.
With the massive upheaval in the US banking sector, people are scared. Experts in our financial services division suggest banks need to get in front of their customers now more than ever and reassure them.
As fleets inch towards electrification, BEV startups are gaining traction with fleets due to rising familiarity and positive opinion
Learn about the three main global automotive themes from IAA Mobility we identified that will impact automakers, tech companies and consumers over the coming years
According to our new EVForward study, a growing number of new-car buyers expect BEVs to come with connected vehicle technology, making it a key selling point for adoption
Learn how OEMs and EV stakeholders can create an “EV easy” mindset for new-car shoppers to help move the needle forward on EV adoption.