How qualitative and quantitative technology market research can uncover new opportunities, new marketing strategies, and increased sales
Technology
White Paper
Big Tech Under Pressure: How to Navigate Disruption and Come Out on Top
Technology is no longer simply a sector but the air we breathe. As soon as a device, app, or platform becomes part of our lives, something new comes along. How do you navigate what people want, what they need and what is actually going to be successful? Our technology and market research, analytics and consulting team has decades of deep B2B and B2C tech knowledge to deliver the insightful analysis needed to find answers to the toughest question of all: Now what?
Tech is everywhere and so is Escalent, with global scope and a nuanced understanding of both established and emerging markets. We provide deep technology market intelligence from B2B and B2C tech veterans—no learning curve required. Our methodology-agnostic, consultative approach means we’re laser focused on answering your business questions.
We work with trailblazing leaders and challengers of the tech universe to break new ground, with technology market insights and analytics solutions that reveal opportunities, uncover new segments, and pinpoint critical issues that can affect product launches. Drive your business forward with a nimble and experienced technology market research and analytics partner by your side.
Expectations of today’s tech are high. Your success is defined by knowing your customers, understanding their needs, and ensuring a quality experience with your products and solutions. We have extensive technology and market research, analytics, and consulting experience to inform and manage your customer success strategy, map your user and consumer journeys, manage their customer experiences (CX), and find the “right” new customers through customer acquisition & retention tracking.
Show me moreHowever innovative your product may be, your competitive edge can be short-lived in the hyper-competitive tech market. Whether it is evolving existing products and solutions, or bringing new ones to market, we have the technology research expertise to provide actionable insights to assess opportunities, shape and evaluate concepts, and optimize your products and solutions. All to keep you a step ahead of your competitors.
Show me moreIn the fast-paced tech industry, you need an experienced technology research company to help you define and build a distinct brand that truly connects with your customers and prospects. We help you position your brand with the right audiences, establish a business growth strategy and track continuous improvement. Together, we will future proof your most powerful asset.
Show me moreNeed to translate data into increased productivity and enhanced customer value? Whether it is overlaying analytics on operational work streams to create unique business process insights or bringing additional analytical horsepower to your existing technology research projects, Escalent has a deep pool of technology market intelligence analysts and data scientists to help you unlock the value of your data and put it into action.
Show me moreNew research insights highlight what consumers truly care about in relation to the power of big tech.
Secondary research provides essential insights to inform high-stakes M&A decisions. Learn about M&A research and partner scouting research from Escalent.
User experience research should be usable, right? Learn about Escalent's UX research deliverable designed for designers, developers, and product managers.
Healthcare providers believe in the promise of video-enabled telehealth, yet issues with key technical features leave them concerned for the patient experience.
Escalent's latest Consumer & Retail study provides a close look at the trends that will define the crucial 2021 holiday shopping and travel season.
2021 ARF Great Mind Awards honors Escalent team for industry-leading methods and insights
