This program has helped us leverage existing research and data that exist across the company and brings it all together to provide meaningful, coherent and succinct answers to big strategic questions.
Being a market leader has its challenges. The Marketing team for one of the top-three cloud solutions providers was struggling to maintain a clear and differentiated product positioning.
They lacked a clear view of the key differentiators and an expansive view of the evolving playing field and emerging competitive solutions. They needed ongoing actionable insights to help marketers better understand the voice of the customer and make informed strategic decisions.
We knew the company was sitting on a ton of data and research. Rather than proposing yet another research project, we recommended a disciplined research program to structure, synthesize and tease out critical insights buried in existing data and reports.
We assembled an agile dedicated team of three analysts to pour through customer data and existing primary, secondary, and syndicated research.
Sure enough, the answers to our client’s questions were there all the time. Skilled knowledge synthesis resurfaced those answers. No additional research required.
The Marketing group was so impressed with the program’s efficiency that they retained Escalent’s three-person team to provide ongoing data synthesis and analysis, helping them stay ahead of a rapidly evolving competitive landscape and bolster their product positioning.
Escalent’s staff augmentation solution has garnered corporate recognition for the marketing leaders that rely on their small but dedicated external team for consistent, efficient and impact-oriented reporting.
Escalent’s technology experts explore how understanding the origins of generative artificial intelligence (AI) can help tech companies effectively strategize on integrating generative AI into their business and offerings for maximum customer impact
Uncertainty shocks are here to stay. Brace for change with market intelligence, flexible staff augmentation and foresight.
The metaverse and emerging technology are shaping the next evolution in streaming services as consumers look for more immersive entertainment.
AI tools have already gotten a lot better from the first generation, but are they a viable substitute for the art and science of research and analytics? Not yet and maybe never. Escalent's Staff Augmentation can complete your complex tasks with speed.
See how businesses can leverage market research to navigate a choppy economy, avoid potential threats, and pursue new growth opportunities in 2023.
See how a financial services market research group leverages a dedicated team model to move faster, stay flexible and deliver actionable insights.