Using segmentation research to build new solutions and craft go-to-market plans across a number of technology products and services
You may not know it, but you’ve seen our work. In advertising. In new products. In quarterly reports to Wall Street. Because we have helped some of the biggest brands that shape our world develop and target real and impactful segments. Why does this matter? Because we’ve figured it out—like down-to-a-science figured it out.
The secret to a successful customer segmentation strategy boils down to two things: it begins with the end in mind, and it leverages a ton of data quickly and innovatively. We call our secret sauce Action Segmentation, and it ensures that segments are not just statistically different but also evocative—enabling you to develop segmentation strategies that grow your business. It’s a proven process that our clients (and even some competitors) tell us is the best in the business.
Define Your Segmentation Purpose: A strategy session jump-starts the process by identifying why you need segmentation and how it will support your business needs.
Amass & Construct: You’ve already got data—let’s use them! We leverage prior research and relevant databases, never shying away from data that seem hard to tame, while our best qualitative minds gather insights to optimize segmentation research design.
Create & Iterate: We segment each relevant dimension individually and then use our proprietary blending process to unearth distinct, identifiable segments.
Verify & Come Alive: This step validates the existence of the target segments and adds memorable, life-like descriptions that make your team say things like “I know them!”
Immerse: Immersion Workshops ensure stakeholders not only relate to the target segments but have the tools to start living them.
Ask about our Action Segmentation research and consulting.
A new report from Cogent Syndicated reveals several market dynamics occurring simultaneously where trust, technology and human expertise converge. Read on to learn how wealth managers can succeed during this critical intersection and strengthen brand equity among key segments of investors.
Our new plan participant study from Cogent Syndicated reveals vital metrics for providers to boost satisfaction among participants and ensure that DC plans address the needs of all constituents.
Join our investor experts, Steve Ethridge and Kristin Hall as they share insights and a first look at our new Cogent Syndicated report Trajectory of Intergenerational Wealth Transfer™ .
Escalent EVForward segmentation shows high degree of interest, low likelihood of adoption among car shoppers in five most populous European countries
