The Life Sciences team continues to exceed my expectations, and Escalent is my new favorite research vendor. Excellent study all around with exceptional thinking, execution and results.
A pharmaceutical company had a brand that was in its late stage of the lifecycle. The brand only had a few years left of patent exclusivity and also faced immense generic competition given it was the only branded agent in its class of drugs. The reality of this situation was a budget-constrained marketing plan. The client asked us to identify target physician segments to optimize its marketing efforts.
We launched a study with US-based physicians (PCP and GE). Data from this survey were analyzed in conjunction with two other large databases: IMS-prescription data and insurance/access data. The analysis required a set of complex data science techniques that ultimately led to the identification of three strategic physician segments.
Escalent’s segmentation solution was foundational for setting the go-forward strategy in our client’s annual business plan. In addition, we developed an algorithm that typed physicians into the three segments with 91% accuracy. This algorithm was applied to the client’s complete CRM database of 40,000 physicians, allowing our client to prioritize its resources to maximize market share for the remaining years of patent exclusivity.
Normative databases are useful in market research, but like any tool, come with their own set of limitations that are often not fully acknowledged or recognized. Here’s what to look out for.
Amid the uncertainty over the upcoming 2024 national elections, Cogent Syndicated's Monthly Sentiment Tracker reveals valuable insights that can help wealth management firms craft communication to better resonate with advisors and affluent investors.
The benefits of financial wellness programs are plentiful for both plan sponsors and participants, but there's a catch. Our new report from Cogent Syndicated reveals that the perception of not needing any help is the greatest barrier to financial wellness program use among participants.
Join our investor experts, Steve Ethridge and Kristin Hall as they share insights and a first look at our new Cogent Syndicated report Trajectory of Intergenerational Wealth Transfer™ .
As financial institutions race to get positioned to capture their share of one of the largest, most historical transfers of wealth, they must understand how they can differentiate themselves to secure a competitive advantage.
As affluent investors consolidate their accounts, wealth management firms have an opportunity to win new assets. Based on data from our affluent investor research, this white paper focuses on an effective strategy for growth: targeting existing clients to convert more of their assets away from competitors and to your firm.
