The Life Sciences team continues to exceed my expectations, and Escalent is my new favorite research vendor. Excellent study all around with exceptional thinking, execution and results.
A pharmaceutical company had a brand that was in its late stage of the lifecycle. The brand only had a few years left of patent exclusivity and also faced immense generic competition given it was the only branded agent in its class of drugs. The reality of this situation was a budget-constrained marketing plan. The client asked us to identify target physician segments to optimize its marketing efforts.
We launched a study with US-based physicians (PCP and GE). Data from this survey were analyzed in conjunction with two other large databases: IMS-prescription data and insurance/access data. The analysis required a set of complex data science techniques that ultimately led to the identification of three strategic physician segments.
Escalent’s segmentation solution was foundational for setting the go-forward strategy in our client’s annual business plan. In addition, we developed an algorithm that typed physicians into the three segments with 91% accuracy. This algorithm was applied to the client’s complete CRM database of 40,000 physicians, allowing our client to prioritize its resources to maximize market share for the remaining years of patent exclusivity.
Data from our new Cogent Syndicated study reveal that being easy to do business with is a major brand attribute DC plan providers must showcase to win new recordkeeping business. But what does “being easy to do business with” actually mean?
A new report from Cogent Syndicated reveals several market dynamics occurring simultaneously where trust, technology and human expertise converge. Read on to learn how wealth managers can succeed during this critical intersection and strengthen brand equity among key segments of investors.
Sonia Davis dives into data from our new report to reveal that DC advisors are warming up to emerging AI’s potential and talks about advisors' heightened fear of cybersecurity issues, echoing the fears reported by plan sponsors and their participants.
A new report from Cogent Syndicated reveals several market dynamics occurring simultaneously where trust, technology and human expertise converge. Read on to learn how wealth managers can succeed during this critical intersection and strengthen brand equity among key segments of investors.
Our new plan participant study from Cogent Syndicated reveals vital metrics for providers to boost satisfaction among participants and ensure that DC plans address the needs of all constituents.
Join our investor experts, Steve Ethridge and Kristin Hall as they share insights and a first look at our new Cogent Syndicated report Trajectory of Intergenerational Wealth Transfer™ .
