The Life Sciences team continues to exceed my expectations, and Escalent is my new favorite research vendor. Excellent study all around with exceptional thinking, execution and results.
A pharmaceutical company had a brand that was in its late stage of the lifecycle. The brand only had a few years left of patent exclusivity and also faced immense generic competition given it was the only branded agent in its class of drugs. The reality of this situation was a budget-constrained marketing plan. The client asked us to identify target physician segments to optimize its marketing efforts.
We launched a study with US-based physicians (PCP and GE). Data from this survey were analyzed in conjunction with two other large databases: IMS-prescription data and insurance/access data. The analysis required a set of complex data science techniques that ultimately led to the identification of three strategic physician segments.
Escalent’s segmentation solution was foundational for setting the go-forward strategy in our client’s annual business plan. In addition, we developed an algorithm that typed physicians into the three segments with 91% accuracy. This algorithm was applied to the client’s complete CRM database of 40,000 physicians, allowing our client to prioritize its resources to maximize market share for the remaining years of patent exclusivity.
Along with solid investments returns, institutional investors are also seeking practical and insightful market perspectives. Cogent Syndicated's annual review of the US institutional market reveals the undercurrent of unmet needs among institutional investors offers a unique opportunity for wealth management firms to demonstrate their capabilities.
A new report from Cogent Syndicated reveals that Netflix and Amazon Prime Video are widely popular video streaming sites among financial advisors, with more than two-thirds of financial advisors subscribing to each platform.
A new report from Cogent Syndicated finds that while growth has stalled for advisor's use of model portfolios, SMA allocations are forecasted to grow significantly over the next two years.
As affluent investors consolidate their accounts, wealth management firms have an opportunity to win new assets. Based on data from our affluent investor research, this white paper focuses on an effective strategy for growth: targeting existing clients to convert more of their assets away from competitors and to your firm.
Customer Success leaders from 20 global tech firms share the most pressing issues facing organizations today. This blog, which outlines how to monitor the customer journey to make the most of segmentation research, is the fourth of a multi-part research series from Escalent.
New research finds Gen Zers brings forth fresh perspectives and novel opportunities for us to consider as the DC marketplace seeks to create a lasting impact.
