Behavioral data are all around us. No longer are you limited by what your audiences say, you can now base your decisions on their actual behavior. DataDialogue™ combines the internet of things (IoT) data collected from consumer devices with market research analysis to provide an ongoing, contextual understanding of automotive user behavior, product usage and duty cycles. Simply put, DataDialogue explains the “why” behind the “what,” humanizing the interaction between people and automotive technology.
On one hand, you have a wealth of real-world usage data. On the other hand, you have questions about what it all means. Connecting these worlds unlocks valuable insight and enormous potential.
DataDialogue™ | Community combines real-time vehicle telematics data with research insights to provide an ongoing, contextual understanding of user behavior, vehicle usage and performance. Specifically, it arms automotive and mobility companies with:
User data have the power to identify critical moments, risks, and successes. But user data are only as powerful as our ability to capture moments and quickly contextualize them. Automotive events happen, but without understanding cause or perceptions, it is simply unactionable information.
DataDialogue™ | Trigger is a powerful solution that matches in-the-moment events with real-time user perceptions, creating clarity and context in data chaos. It gives you:
It’s more than behavioral data. It’s comprehensive knowledge. Now.
Ask how DataDialogue captures the untapped power of your user data.
Discover our business framework for data-driven problem solving and how we applied it to develop a solution for the commercial truck parking problem.
We share three lessons learned for developing new products and solutions leveraging IoT data to your competitive advantage.
Follow these three main guideposts to develop a data-driven mindset, leverage the expanding Internet of Things, and reap the rewards for your business.