There is a new generation of EV buyers, and we know who they are and what they want. EVForward™ provides unprecedented market research insight into the attitudes, behaviors and opinions of the next generation of EV buyers. Combining Escalent’s deep expertise in Automotive & Mobility, Energy and Technology, EVForward™ owns insight that does not exist anywhere else in the market. If you’re talking to consumers about electric vehicles and you’re not using EVForward™, you’re creating solutions for the wrong people.
Analyzing the US and European new vehicle buyer markets, our annual EVForward Market Profile delivers a comprehensive, moment-in-time analysis of the EV market, leveraging a panel of tens of thousands of respondents.
Furthermore, we identify the next generation of EV buyers—who look very different than first generation EV owners and current Tesla drivers—using our proprietary EVForward Score that ranks each person’s intention to purchase an EV based on more than 600 lifestyle and personality characteristics. Through advanced techniques, we have proven these future EV buyers are 15 times more likely to purchase an electric vehicle than the average new car shopper. We also created unique consumer segments of EV Intenders, EV Open and EV Resistant buyers to complement your internal EV buyer segmentation with more details than available anywhere else.
Altogether, you’ll know who will buy next and how to be in the right place, at the right time, with the right message.
To augment the EVForward Market Profile, EVForward DeepDives explore the “why” behind peoples’ attitudes, behaviors, and topical issues in a changing marketplace. Get under the hood on issues that demand detailed market research insights on the broader EV ecosystem, such as:
You get access to four detailed DeepDive reports per year on specific topics impacting the EV industry, perfect for refining your EV strategy to target and reach relevant buyers. Your Escalent automotive advisor is there to answer questions and discuss findings as you explore the DeepDives.
Really understand the news, improve marketing ROI and inform product development by receiving our monthly e-newsletter that delivers specific, timely insights about the next generation of electric vehicle buyers as current events impact the EV ecosystem and consumer preferences. We keep up with EV market dynamics so you can focus on applying our insights to your business strategy.
Show me moreGet cost-effective and sophisticated real-time market feedback from our representative sample of US new-vehicle buyers to answer your specific business questions on the next generation of EV shoppers and owners. Our ongoing syndicated survey fielding of new-vehicle shoppers gives you a proven platform to ask your own questions to better inform your strategic planning with proprietary data.
Show me moreAsk how EVForward will help you blow away the competition.
Learn about the three main global automotive themes from IAA Mobility we identified that will impact automakers, tech companies and consumers over the coming years
Escalent's EVForward study findings revealing opportunities in cross-industry partnerships to increase BEV purchase consideration are featured on Autoline
Learn how to embrace buyer motivations rooted in new emotional aspirations for EV ownership to fuel EV consideration and adoption in this 15-minute presentation
New EVForward study findings reveal an opportunity for OEMs to drive brand affinity and BEV purchase consideration with cross-industry partnerships
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Ben discusses the importance of studying the next generation of EV buyers and the crucial role of data-driven insights in either supporting or refuting perceptions about EVs.
Latest Escalent EVForward data reveal which automotive, charging and technology brands influence BEV decision-making
New EVForward study findings highlight the growing importance of connected car technology for EV buyers.
Escalent's latest EVForward study has uncovered how BEV design drives emotional reactions that influence purchase consideration, by employing our proprietary, data-driven methodology Evoke.
