There is a new generation of EV buyers, and we know who they are and what they want. EVForward® provides unprecedented market research insight into the attitudes, behaviors, demands, and opinions of the next generation of EV buyers. Combining Escalent’s deep expertise in Automotive & Mobility, Energy and Technology, our EVForward report and guide on future EV buyers’ behavior owns insight that does not exist anywhere else in the market. If you’re talking to consumers about electric vehicle adoption and you’re not using EVForward, you’re creating solutions for the wrong people.
Analyzing the US and European new vehicle buyer markets, our annual EVForward Market Profile research report delivers a comprehensive, moment-in-time analysis of the electric vehicle market, leveraging a panel of tens of thousands of respondents.
Furthermore, we identify the next generation of EV buyers—who look very different than first generation EV owners and current Tesla drivers—using our proprietary EVForward Score that ranks each person’s intention to purchase an EV based on more than 600 lifestyle and personality characteristics. Through advanced techniques, we have proven these future EV buyers are 15 times more likely to purchase an electric vehicle than the average new car shopper. We also created unique consumer segments of EV Intenders, EV Open and EV Resistant buyers to complement your internal EV buyer segmentation with more details than available anywhere else.
Altogether, you’ll know who will buy next and how to be in the right place, at the right time, with the right message thanks to our unrivaled electric vehicle research and analysis.
To augment the EVForward Market Profile, EVForward DeepDives explore the “why” behind peoples’ attitudes, behaviors, and topical issues in the rapidly changing electric vehicle market. Get under the hood on issues that demand detailed electric vehicle market research insights on the broader EV ecosystem, such as:
You get access to four detailed DeepDive reports per year on specific topics impacting the EV industry, perfect for refining your EV strategy to target and reach relevant, future EV buyers. Your Escalent automotive advisor is there to answer questions and discuss findings as you explore the DeepDives.
Really understand the news, improve marketing ROI and inform product development by receiving our monthly e-newsletter that delivers specific, timely insights about the next generation of electric vehicle buyers as current events impact the EV ecosystem and consumer preferences. Through our EV research, analysis and industry expertise, we keep up with electric vehicle market buyer dynamics so you can focus on applying our insights to your business strategy.
Show me moreGet cost-effective and sophisticated real-time market feedback from our representative sample of US new-vehicle buyers to answer your specific business questions on the next generation of EV buyers and owners. Our ongoing syndicated survey fielding of new-vehicle shoppers gives you a proven platform to ask your own questions to better inform your strategic EV planning with proprietary data.
Show me moreAsk how EVForward will help you blow away the competition.
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Escalent's K.C. Boyce is a guest on Autoline After Hours discussing findings from our EVForward study for their segment on Who Will Buy EVs and Who Won't.
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Latest Escalent EVForward data reveal which automotive, charging and technology brands influence BEV decision-making
