Unprecedented insight from the largest study of future EV buyers

There is a new generation of EV buyers, and we know who they are and what they want. EVForward® provides unprecedented market research insight into the attitudes, behaviors, demands, and opinions of the next generation of EV buyers. Combining Escalent’s deep expertise in Automotive & Mobility, Energy and Technology, our EVForward report and guide on future EV buyers’ behavior owns insight that does not exist anywhere else in the market. If you’re talking to consumers about electric vehicle adoption and you’re not using EVForward, you’re creating solutions for the wrong people.


Win the EV race by knowing who will buy next with EVForward Market Profile

Analyzing the US and European new vehicle buyer markets, our annual EVForward Market Profile research report delivers a comprehensive, moment-in-time analysis of the electric vehicle market, leveraging a panel of tens of thousands of respondents.

Furthermore, we identify the next generation of EV buyers—who look very different than first generation EV owners and current Tesla drivers—using our proprietary EVForward Score that ranks each person’s intention to purchase an EV based on more than 600 lifestyle and personality characteristics. Through advanced techniques, we have proven these future EV buyers are 15 times more likely to purchase an electric vehicle than the average new car shopper. We also created unique consumer segments of EV Intenders, EV Open and EV Resistant buyers to complement your internal EV buyer segmentation with more details than available anywhere else.

Altogether, you’ll know who will buy next and how to be in the right place, at the right time, with the right message thanks to our unrivaled electric vehicle research and analysis.

Delve into specific EV topics with EVForward DeepDives

To augment the EVForward Market Profile, EVForward DeepDives explore the “why” behind peoples’ attitudes, behaviors, and topical issues in the rapidly changing electric vehicle market. Get under the hood on issues that demand detailed electric vehicle market research insights on the broader EV ecosystem, such as:

  • The Future of Dealers in an EV World
  • The EV Consumer Path to Purchase
  • How Consumers (and Tesla Owners) Really View Tesla
  • The State of EV Charging Infrastructure
  • How Brands Must Evolve for Electrification, and more

You get access to four detailed DeepDive reports per year on specific topics impacting the EV industry, perfect for refining your EV strategy to target and reach relevant, future EV buyers. Your Escalent automotive advisor is there to answer questions and discuss findings as you explore the DeepDives.

  • Really understand the news, improve marketing ROI and inform product development by receiving our monthly e-newsletter that delivers specific, timely insights about the next generation of electric vehicle buyers as current events impact the EV ecosystem and consumer preferences. Through our EV research, analysis and industry expertise, we keep up with electric vehicle market buyer dynamics so you can focus on applying our insights to your business strategy.

    Show me more
  • Get cost-effective and sophisticated real-time market feedback from our representative sample of US new-vehicle buyers to answer your specific business questions on the next generation of EV buyers and owners. Our ongoing syndicated survey fielding of new-vehicle shoppers gives you a proven platform to ask your own questions to better inform your strategic EV planning with proprietary data.

    Show me more

Win the electric vehicle race.

Ask how EVForward will help you blow away the competition.

Explore our thinking on electric vehicles

Show All

Read the latest news from Escalent

Show All

Keep me informed. I’d like to receive occasional newsletters, event notifications, and thought leadership materials.

Subscribe to Our Newsletter