There is a new generation of EV buyers, and we know who they are and what they want. EVForward® provides unprecedented market research insight into the attitudes, behaviors, demands, and opinions of the next generation of EV buyers. Combining Escalent’s deep expertise in Automotive & Mobility, Energy and Technology, our EVForward report and guide on future EV buyers’ behavior owns insight that does not exist anywhere else in the market. If you’re talking to consumers about electric vehicle adoption and you’re not using EVForward, you’re creating solutions for the wrong people.
Analyzing the US and European new vehicle buyer markets, our annual EVForward Market Profile research report delivers a comprehensive, moment-in-time analysis of the electric vehicle market, leveraging a panel of tens of thousands of respondents.
Furthermore, we identify the next generation of EV buyers—who look very different than first generation EV owners and current Tesla drivers—using our proprietary EVForward Score that ranks each person’s intention to purchase an EV based on more than 600 lifestyle and personality characteristics. Through advanced techniques, we have proven these future EV buyers are 15 times more likely to purchase an electric vehicle than the average new car shopper. We also created unique consumer segments of EV Intenders, EV Open and EV Resistant buyers to complement your internal EV buyer segmentation with more details than available anywhere else.
Altogether, you’ll know who will buy next and how to be in the right place, at the right time, with the right message thanks to our unrivaled electric vehicle research and analysis.
To augment the EVForward Market Profile, EVForward DeepDives explore the “why” behind peoples’ attitudes, behaviors, and topical issues in the rapidly changing electric vehicle market. Get under the hood on issues that demand detailed electric vehicle market research insights on the broader EV ecosystem, such as:
You get access to four detailed DeepDive reports per year on specific topics impacting the EV industry, perfect for refining your EV strategy to target and reach relevant, future EV buyers. Your Escalent automotive advisor is there to answer questions and discuss findings as you explore the DeepDives.
EVForward Brand Audiences allows you to reach EV shoppers and buyers with precision to maximize campaign spend and engagement. Built on rich, data-driven targeting, these five unique personas give marketing and advertising teams the power to reach EV shoppers and buyers today. Ready to elevate your EV campaign strategy? Click to explore how EVForward Brand Audiences can supercharge your results.
Show me moreGet cost-effective and sophisticated real-time market feedback from our representative sample of US new-vehicle buyers to answer your specific business questions on the next generation of EV buyers and owners. Our ongoing syndicated survey fielding of new-vehicle shoppers gives you a proven platform to ask your own questions to better inform your strategic EV planning with proprietary data.
Show me moreReally understand the news, improve marketing ROI and inform product development by receiving our monthly newsletter that delivers specific, timely insights on the next generation of EV buyers as current events impact the EV ecosystem and consumer preferences. Through our EV research, analysis and industry expertise, we keep up with EV market buyer dynamics so you can focus on applying our insights to your strategy.
Show me moreUnderstand the growing Southeast Asian auto market with BEV insights tailored to automakers' needs. This report reveals nuances between new-car and first-time car buyers, OEM brand dynamics, and BEV adoption motivators and barriers in Indonesia, Malaysia, Thailand, Vietnam and the Philippines. Let us help you pinpoint where the next BEV buyers are—and where your brand needs to be in these evolving markets.
Show me moreGet fast, flexible access to EV enthusiasts across the US to uncover deeper qualitative insights that inform product, service, experience, brand and marketing development. This always-on community lets you engage directly with passionate EV enthusiasts—on your terms, at your speed. Need to test a concept, explore sentiment, or validate direction? Tap into My Driving Power to make smarter, customer-informed decisions while saving on time and costs.
Show me moreAsk how EVForward will help you blow away the competition.
Our EV experts share insights from our EVForward study on how BEVs are reaching mainstream shoppers who bring higher expectations and less willingness to compromise, challenging automakers and dealers to adapt.
New findings from EVForward highlight car shoppers' clear expectations for BEV charging times and how automakers can refine their messaging and charging solutions to boost buyer confidence
We share new data on how charge point operators can better compete with market leader, Tesla, by improving the public BEV charging experience in specific ways
Drawing a parallel between EV adoption and sheep herding, our European auto expert discusses new findings around the pace of electrification in Europe
Our experts share fresh insights and data into the vital role that BEV owners' positive experiences and stories play in converting the BEV-curious into committed BEV buyers
Unlock insights from the EVForward Southeast Asia Snapshot study to guide OEMs in navigating regional differences shaping the BEV market across Indonesia, Malaysia, the Philippines, Vietnam, and Thailand
New EVForward data reveal the business benefits for automakers and charge point operators of making charging easy for prospective BEV buyers
New data from Escalent’s EVForward study highlight how BEV owner advocacy about the benefits of home charging can build credibility and encourage BEV adoption among new-car shoppers
New findings from our EVForward study reveal gender differences in battery electric vehicle (BEV) purchasing behavior and familiarity, highlighting untapped potential for OEMs and dealers to engage female consumers
