There is a new generation of EV buyers, and we know who they are and what they want. EVForward™ provides unprecedented market research insight into the attitudes, behaviors and opinions of the next generation of EV buyers. Combining Escalent’s deep expertise in Automotive & Mobility, Energy and Technology, EVForward™ owns insight that does not exist anywhere else in the market. If you’re talking to consumers about electric vehicles and you’re not using EVForward™, you’re creating solutions for the wrong people.
Analyzing the US and European new vehicle buyer markets, our annual EVForward Market Profile delivers a comprehensive, moment-in-time analysis of the EV market, leveraging a panel of tens of thousands of respondents.
Furthermore, we identify the next generation of EV buyers—who look very different than first generation EV owners and current Tesla drivers—using our proprietary EVForward Score that ranks each person’s intention to purchase an EV based on more than 600 lifestyle and personality characteristics. Through advanced techniques, we have proven these future EV buyers are 15 times more likely to purchase an electric vehicle than the average new car shopper. We also created unique consumer segments of EV Intenders, EV Open and EV Resistant buyers to complement your internal EV buyer segmentation with more details than available anywhere else.
Altogether, you’ll know who will buy next and how to be in the right place, at the right time, with the right message.
To augment the EVForward Market Profile, EVForward DeepDives explore the “why” behind peoples’ attitudes, behaviors, and topical issues in a changing marketplace. Get under the hood on issues that demand detailed market research insights on the broader EV ecosystem, such as:
You get access to four detailed DeepDive reports per year on specific topics impacting the EV industry, perfect for refining your EV strategy to target and reach relevant buyers. Your Escalent automotive advisor is there to answer questions and discuss findings as you explore the DeepDives.
Ask how EVForward will help you blow away the competition.
Escalent's BEV experts K.C. Boyce and Nikki Stern share insights on how current BEV design choices are trending away from consumer preferences with data from our groundbreaking report.
Our EV expert KC Boyce shares insights from future EV buyers and discusses how building a new automotive ecosystem is vital for electric vehicle success.
Escalent’s EVForward Europe study reveals opportunities energy providers have in becoming market leaders among the next wave of BEV buyers.
While range anxiety may not reflect the lived experience of EV owners, the psychological barrier it represents for would-be owners is real. A stronger public charging infrastructure can help ease consumer concerns.
As fleets inch towards electrification, BEV startups are gaining traction with fleets due to rising familiarity and positive opinion
The recent backlash over greenwashing by a Mercedes-Benz Earth Day ad campaign reflects the disconnect brands have in understanding what motivates future EV buyers.
Escalent's latest EVForward study has uncovered how BEV design drives emotional reactions that influence purchase consideration, by employing our proprietary, data-driven methodology Evoke.
New findings challenge prevailing perceptions around electric vehicle range and highlight the ease and reliability of ownership
Escalent is proud to recognize our very own Ben Lundin as a 2023 GreenBook Future List honoree as well as Allie Dautrich, Frankie Lipinski and Nick Costa as nominees
