There is a new generation of EV buyers, and we know who they are and what they want. EVForward™ provides unprecedented insight into the attitudes, behaviors and opinions of the next generation of EV buyers. Combining Escalent’s deep expertise in Automotive & Mobility, Energy and Technology, EVForward™ owns insight that does not exist anywhere else in the market. If you’re talking to consumers about electric vehicles and you’re not using EVForward™, you’re creating solutions for the wrong people.
Analyzing the US and European new vehicle buyer markets, our annual EVForward Market Profile delivers a comprehensive, moment-in-time analysis of the EV market, leveraging a panel of tens of thousands of respondents. Our proprietary EVForward Score ranks each person’s intention to purchase an EV based on more than 600 lifestyle and personality characteristics so you can target the buyers most likely to purchase an EV based on their individual motivations. Escalent’s algorithms are 15 times more likely to identify eventual EV buyers than the average new car shopper.
We also created unique segments of EV Intenders, EV Open and EV Resistant buyers to complement your internal EV buyer segmentation with more details than available anywhere else. Altogether, you’ll know who will buy next and how to be in the right place, at the right time, with the right message.
To augment the EVForward Market Profile, EVForward DeepDives explore the “why” behind peoples’ attitudes, behaviors, and topical issues in a changing marketplace. Get under the hood on issues that demand detailed insights on the broader EV ecosystem, such as:
You get access to four detailed DeepDive reports per year on specific topics impacting the EV industry, perfect for refining your EV strategy to target and reach relevant buyers. Your Escalent automotive advisor is there to answer questions and discuss findings as you explore the DeepDives.
Ask how EVForward will help you blow away the competition.
When it comes to electric vehicles, future buyers have desires and needs from automakers and dealerships that are very different from people who have been buying EVs so far.
For the first time in three years of tracking, consumer opinion and sentiment regarding EVs fell. Find out the reasons why, including how EVs have become politicized.
Mike Dovorany joins Automotive News' Daily Drive podcast to share insights from our EVForward research on how the next EV buyers will be different from the first ones, what is driving changes in consumer sentiment, and the barriers automakers need to address to spur adoption.
Escalent shares key insights from our EVForward Europe study on future European electric vehicle buyers and sheds light on reasons why there are significant gaps to close to increase EV adoption rates.
Automakers’ one-size-fits-all approach to marketing and merchandising EVs won’t increase adoption in Europe, according to Escalent’s new EVForward study.
Escalent's K.C. Boyce and EV expert Mike Dovorany for industry-leading insights on the next generation of EV buyers to better inform your strategic decisions and help build your utility of the future.
Latest Escalent EVForward data show new car buyers are more likely to purchase an electric vehicle from familiar, traditional brands, though many are undecided
Escalent EVForward segmentation shows high degree of interest, low likelihood of adoption among car shoppers in five most populous European countries
Latest Escalent EVForward DeepDive report outlines car shopping preferences and unique role dealers can play in EV adoption race