Escalent has been performing as a partner instead of as a supplier. They understood perfectly my business needs and my challenges. The team is proactive, knows its business and my market, providing us specific solutions and excellent insights tailored to our needs.
A global automotive manufacturer, with whom we have partnered for 10+ years on a successful, global brand tracker, needed to update and streamline its study to remain current in a period of unprecedented disruption from new technologies (EV, HEV, PHEV, autonomous vehicles) and services (mobility alternatives) that sub-optimize tracking programs.
Being mindful of the reliable, established KPI trends, we updated the tracker to do four things really well:
We implemented leading-edge research approaches that ensured long-term viability of the tracker with the use of tools like device-agnostic surveys, state-of-the-art fraud detection, autofill, and streamlined reporting.
Escalent helped our client evolve its large-scale tracking program in a clear, organized fashion, involving all key stakeholders to ensure buy-in. By beginning with the end in mind and following a methodical process, we greatly reduced our client’s anxieties around this necessary evolution. This allowed everyone to focus on the end game: becoming more agile and responsive. Our client now has integrated insights into entirely new and relevant topics, further increasing the value and relevance of its program.
Wealth management firms cannot rely on NPS alone. Cogent Syndicated reveals a relationship between S&P 500 and NPS, and shares how firms can measure loyalty through it’s proprietary AIM metric.
In response to the 2022 market turmoil, institutional asset managers ramped up their outreach to their institutional clients, offering access to investment experts and sharing perspectives. However, our data says that's not enough to boost consideration among clients.
As fleets inch towards electrification, BEV startups are gaining traction with fleets due to rising familiarity and positive opinion