Revolutionize your approach to the connected vehicle market. Automakers, suppliers and tech companies are struggling to create value-added connected car services without knowing who will buy or what to offer. You don’t have to guess with Connectivity Forward™, our automotive market research and insights program that identifies the right consumers who’ll adapt to novel connected vehicle offerings and pinpoints the types of vehicle connectivity features that will resonate. Leveraging Escalent’s deep expertise in Automotive & Mobility and Technology, Connectivity Forward gives your business a huge advantage in the complex automotive connectivity marketplace. Understand the attitudes, behaviors and motivations of future buyers ready to adapt to connected vehicle offerings that captivate.
To develop winning connectivity solutions, you need to know who will buy future connected vehicle services and what motivates them. Connectivity Forward is built on a rigorous understanding of who will buy so you can design and market directly to these consumers.
Profiling thousands of individuals, we identify their wants, needs and emotions toward new automotive and technology adoption as well as potential future vehicle connectivity services. This enables us to deliver details on each brand’s buyers, their connectivity ecosystem, and how that influences their likelihood to adopt connected vehicle solutions and subscription services. Furthermore, we developed evocative consumer personas that allow you to identify how to reach the right buyers for these solutions and services.
Altogether, this holistic approach allows you to develop genuinely differentiated connectivity experiences that speak to the wants and needs of your unique buyers.
What are the types of connected vehicle services that will provide a unique experience and value to consumers? How can companies move consumers from transactional vehicle purchases to incremental, pay-as-you-go subscription services?
Connectivity Forward answers these questions, too. With our report, you get an in-depth, moment-in-time analysis of the vehicle connectivity landscape, including where the industry currently stands, how technology continually reshapes the vehicle, and consumers’ home tech ecosystem and usage. You’ll also learn how consumers’ personal connectivity landscape—including tech adoption, data privacy attitudes, and subscriptions outside of the vehicle—maps to new connected vehicle offerings that will resonate with your target buyers.
You’ll know where the vehicle connectivity market opportunity truly exists, eliminating the guesswork about what consumers want and will adopt in a future connected vehicle world.
Ask us how we can help you plan for the connected vehicle future now.
According to our new EVForward study, a growing number of new-car buyers expect BEVs to come with connected vehicle technology, making it a key selling point for adoption
Our new Connectivity Forward study uncovers a wealth of insights illuminating the path forward for automotive and tech players to succeed in the connected vehicle market.
The backlash from consumers over the newest feature subscription from BMW reflects the profound disruption that is coming with the connected vehicle revolution.
New EVForward study findings highlight the growing importance of connected car technology for EV buyers.
Data from our new one-of-a-kind market research study Connectivity Forward identifies consumer views and attitudes towards future connected vehicle services, the people who are most likely to buy them, and the vehicle connectivity feature themes that resonate the most.
