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There’s a wealth of insight in the public domain … if you know where to look. And what to do with it. Analysis of secondary data packs a formidable punch for a modest investment. It’s a great primer for primary research, but it offers even more value. Secondary (desk) market research can be your eyes on the world, a dynamic view of markets, trends, customers, competitors, and new opportunities.
It’s no secret we’re staunch advocates and skilled practitioners of qualitative and quantitative research. There’s no substitute for unearthing human truths from the primary source. We also know the value of listening to and learning from secondary market research data.
By tapping into public (though not necessarily easy-to-find) resources, secondary market research provides critical baseline intelligence to generate hypotheses so you can design an efficient primary research plan that gets to the core of your business question. Here are a few of our secondary research products to maximize both your market research budget and your project outcome:
MarketScape: New market entry or expansion is a high-risk, high-reward endeavor. It requires a thorough investigation of inherent market potential, competitive dynamics and challenges, so you know where to play and how to win. MarketScape reveals actionable intelligence before forging a path into new verticals, product categories or geographic regions.
CompeteScan: In today’s competitive landscape, emerging players or new entrants can transform into archrivals overnight. Staying informed about, and ahead of, the competition is an important part of your own go-to-market and growth strategy. CompeteScan is a competitive intelligence solution for organizations that need to track their competitors’ strategic moves, while gathering balanced perspectives into critical success factors, risks and potential blind spots.
OpportunityScan: Entering a new market, product category, vertical or geography is a critical, high-stakes decision. Thorough analysis and evaluation of options helps define strategies that align with your business goals to position you for success. OpportunityScan is for organizations who are navigating uncharted territory by evaluating opportunities, aligning them with available resources and developing a clear, actionable path to success.
Anyone can search the internet, but skilled secondary researchers know where to look and how to structure actionable findings of desk-based research. In addition to common news sources and competitive websites, our analysts go hard after secondary data by mining industry reports, trade associations, medical journals, government portals, regulatory agencies, and scientific resources, to name a few.
What we won’t do is hand over a cut-and-paste data dump. Escalent’s secondary researchers are also industry experts, each with a breadth of experience in specific industries, geographies, and markets. They’ll structure and synthesize information into actionable, executive-ready reporting to help you fully realize secondary research benefits.
And Escalent takes secondary research methodology a step further by integrating secondary data with your internal and external data sources to answer your most complex business questions.
Ask about secondary research from industry and analytics experts.
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