Business Issue
As stewards of a major pharma company’s scientific and clinical data, its Medical Affairs team needed to ensure knowledge uniformity across internal team members with minimal disruption to daily workflow. Partnering with Escalent, the Medical Affairs team planned to deliver a communications strategy that allows Medical Affairs team members to ultimately facilitate better service to HCPs moving forward.
What We Did
Escalent worked with our client to:
- Design and implement a process for the collection, organization, and synthesis of relevant content from a variety of industry publications to potentially include in newsletter releases
- Create a structured repository to easily categorize and retrieve past newsletters
- Maintain the newsletter distribution list for new employee arrivals and company departures
- Provide research analysts with ongoing secondary and desk research to address newsletter content inquiries
Result
Our work with the Medical Affairs team allowed our client to:
- Boost reported productivity by upwards of 5%
- Facilitate improved relationships between the Medical Affairs team and the HCPs they serve
- Provide the Medical Affairs team with more time to spend on enhancing existing HCP relationships while pursuing new HCP relationships