Human beings are messy, emotional, and complex creatures. They’re also fascinating, and decoding their behavior can be really fun. Escalent meets consumers where they live, work and play to get a thorough understanding of what they think, feel, want, and need. This bonds consumers to brands and helps our clients win. Big.
Reports of brick-and-mortar retail’s death may be exaggerated
As artificial intelligence (AI) gains momentum, will it make market research obsolete?
