The consumer goods and retail landscape has been reshaped by omnichannel journeys, rising expectations and AI, making what people see, think, feel and do more fluid than ever. AI is personalizing discovery, shaping decisions and streamlining action. Consumers are more intentional, value-conscious and digitally empowered, with evolving motivations. This creates a clear opportunity: companies that turn deep consumer understanding into strategy can deliver differentiated experiences and build trusted, human-centered brands across every touchpoint, supported by strong data governance and responsible practices.
Consumer goods & retail research and advisory expertise
Served across 15+ countries (Retail, Apparel, CPG & QSR)
Advanced data analytics powerhouse
Dedicated consumer & retail industry experts
Whether you’re a CPG giant looking to defend your leadership position or a pure play in need of nimble ecommerce analytics, Escalent turns disruption into opportunity. We deliver future-focused consumer market research, advanced analytics and data-driven insights that power Brand Experience (BX), Customer Experience (CX), Guest Experience (GX) and Product Experience (PX). Our approach connects strategic research with real-world activation, helping brands identify growth opportunities, optimize experiences and translate insights into measurable business impact across the consumer goods and retail landscape.
Our engagement model is designed around your needs. Some challenges call for strategic primary research; others require ongoing market and competitive intelligence. Whatever the need, our consumer and retail researchers, behavioral scientists and analytics experts deliver research that is both strategic and actionable, combining deep consumer understanding with agile testing, experimentation and continuous intelligence. We bring attitudes, behaviors and segments to life, turning insight into confident, timely decisions.
The need to stay on top of trends, ahead of competitors and in front of today’s consumers is constant. Our consumer goods and retail research experts apply industry-leading, AI-enabled solutions to help you monitor market forces, optimize product portfolios, define high-growth demand spaces, conduct buyer behavior analysis and consumer journey mapping, and manage your brand to futureproof your most powerful asset—faster and with greater precision.
Show me moreThere is no shortage of consumer data. But data alone doesn't help your brand grow. Our specialized teams combine behavioral science, advanced analytics, qualitative and quantitative research, cultural intelligence and human-guided AI to transform consumer data into actionable insights. We connect strategic thinking with in-market execution, ensuring insights translate into growth across brand, customer and product experiences.
Show me moreOur consumer goods and retail experts combine AI with human expertise to accelerate insight generation and deliver trusted outcomes. Through BeSci x AI™, Enlyta Insights®, synthetic data and agent-based systems, we enhance behavioral understanding, streamline research and uncover deeper insights, all underpinned by responsible AI and robust data governance for confident market research decision-making.
Show me moreDiscover how the right insights can help brand managers strategically minimize negative bias and capitalize on positive bias to build stronger brand preference and consumer loyalty
While synthetic data and AI-driven insights offer powerful capabilities, the human touch remains irreplaceable for capturing the emotional depth and individuality crucial to meaningful consumer insights.
While the term “Brand Authenticity” buzzes across industries, organizations need to know who they truly are to live up to that ideal to build brand trust and attract loyal customers. Escalent's Rob Darrow shares three brand authenticity lessons to help you bridge the gap between your brand's ideal and actual state.
Escalent launches a comprehensive behavioral science model powered by AI that produces better behavior change strategies faster.
Top data analytics and advisory firm Escalent announces it has acquired C Space and Hall & Partners.
Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people
