The consumer goods and retail world has experienced a major shake-up. What, where, when, how, and why we buy are all up for grabs. It’s a new era of changing behaviors, complex shopper motivations, shifting industry categories, and competing channels. It’s also an era of opportunity to thrive by leveraging market research and understanding customer expectations. A time for building remarkable products and magnetic, more human brands. Time to turn consumer insights into strategic foresight for your company.
Whether you’re a CPG giant looking to defend your leadership position or a pure-play in need of nimble ecommerce analytics, Escalent turns disruption into opportunity. We deliver future-focused consumer market research, advanced data analytics, business intelligence, shopper insights and actionable consumer strategic research to CPGs, durables, QSR, electronics, apparel, FMCG companies and more.
Our client engagement model is built-to-purpose. Your challenge might call for strategic primary research. Or it might require a team of analysts to monitor day-to-day market and competitive activity. Whatever your challenge, our consumer & retail researchers and data and behavioral scientists humanize—and bring meaning to—attitudes, behavior, segmentation, and authenticity. The result is confident decision making.
The need to stay on top of trends, ahead of competitors, and in front of consumers is constant. Know where to go and how to grow with comprehensive market assessments, competitive intelligence, and M&A support in the consumer goods and retail industry. Keep a sharp eye on shifting market forces and chart your growth path with consumer insights research and ongoing market intelligence from Escalent.
Show me moreThe consumer goods industry is awash in customer data, and with it new opportunities to optimize messaging and strengthen your brand positioning. Escalent helps you manage your brand wisely, monitor it obsessively, and reveal opportunities to evolve it so you can future proof your most powerful asset.
Show me moreToday’s product development lifecycle moves at warp speed. So does our market research for CPG and FMCG companies. Using sophisticated ecommerce analytics, we dig for consumer insights that drive product optimization and define demand spaces. Let Escalent guide you from ideation and concept testing to go-to-market strategy, with consumer strategic research that keeps your business humming.
Show me moreWhat’s your optimal omnichannel marketing strategy? How are your customers’ behaviors changing? What inspires brand loyalty? You need deep shopper insights to identify emotional triggers and respond to unmet needs. We help consumer goods and retail brands connect with customers through advanced segmentation models, consumer journey mapping, customer experience research and optimization, customer retention, and more.
Show me moreDiscover how the right insights can help brand managers strategically minimize negative bias and capitalize on positive bias to build stronger brand preference and consumer loyalty
While synthetic data and AI-driven insights offer powerful capabilities, the human touch remains irreplaceable for capturing the emotional depth and individuality crucial to meaningful consumer insights.
While the term “Brand Authenticity” buzzes across industries, organizations need to know who they truly are to live up to that ideal to build brand trust and attract loyal customers. Escalent's Rob Darrow shares three brand authenticity lessons to help you bridge the gap between your brand's ideal and actual state.
Escalent launches a comprehensive behavioral science model powered by AI that produces better behavior change strategies faster.
Top data analytics and advisory firm Escalent announces it has acquired C Space and Hall & Partners.
Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people
