Using customer insights to build a better energy product
Change creates opportunities, and Escalent helps brands spot it early. By blending market intelligence, consumer insight and Catapult™ market gap analysis, we uncover unmet customer needs and high-value growth opportunities, helping brands imagine boldly, invest confidently and create human-centered solutions that earn loyalty and drive lasting growth.
Catapult is an agile solution that quickly propels your brand forward by measuring success on a dynamic set of dimensions. It comprises three qualitative modules that answer big market opportunity and growth analysis questions:
Our multifaceted approach allows you to combine all three modules or pick whichever provides the most value. The key is innovating with people, not just for them. We believe people must be involved along the way. But not just any people—the right people, at the right times. That is because individuals bring different talents and viewpoints that can be leveraged throughout the entire innovation and growth strategy process. This applies equally to product, service, experience, communication and business model innovation. And our innovation experts know exactly who to involve at what point and how to find them.
It’s redefining market opportunity research and guiding brands to success.
Seamlessly combine our Clarify, Classify and Certify qualitative modules or pick whichever gives you the most value. We’re flexible.
Clarify: What truly matters to consumers about your category?
Clarify identifies what consumers actually believe matters, generating high-impact attributes that drive market differentiation and growth. Include a subset of your firm’s traditional attributes to measure the highest-valued external and internal metrics from the start.
Classify: What is the optimal combination of attributes to maximize investment?
Maximizing everything is not always the best solution. Sometimes “good” is good enough. Classify uncovers the importance of attributes on satisfaction. Escalent’s proprietary model identifies how each attribute impacts performance and investment prioritization within your category.
Certify: Where are the market gaps and unmet needs?
Certify pinpoints where your existing or prototype product or service sits relative to the competition in your category, benchmarks your offering, and identifies high-value market gaps and growth opportunities to maximize investment.
Our practice provides an outside-in perspective that captures empathy and delivers human-centered data-driven solutions to grow your business.
Ask about our market opportunity research and growth strategy consulting.
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