Defining the 'size of the prize' in wellness tourism
Travel & Tourism
NEW REPORT
Explore sustainable strategies for travel brands to stay relevant in an evolving world.
Travel and tourism is a vast and delicate ecosystem. The complexities and interdependencies of the tourism value chain are unique and—as we know all too well—vulnerable to global crises. Airlines, hotels, and destinations are poised for a comeback. So are travelers. But they’re returning to a world profoundly changed. Escalent specializes in tourism and hospitality research, travel behavior, and travel investment strategy in an industry facing profound disruption.
Why we travel is a deeply human question. What do we seek? Is it adventure, culture, luxury? Or is it a post-pandemic craving for a familiar hug or a business handshake? As specialists in human behavior, Escalent provides global tourism and hospitality research, event strategy, and consultative support across the travel and tourism ecosystem.
We help cities, states, and nations position and protect their brand with research and analytics to fuel their destination marketing strategies. Escalent specializes in travel and tourism market research to support airlines, hospitality, online marketplaces, and travel intermediaries. Get the travel insights you need to go forth with confidence.
We’re products of our environment, and what we want from a travel experience is informed by our home base. Destination marketing leaders need a deep understanding of both the destination and the source market. Escalent specializes in market assessments for DMOs. Let us help you build a go-to-market strategy grounded in travel insights.
Show me moreA destination is a brand. And travelers are increasingly discerning in their travel decisions. How is your brand positioned alongside other brands within their decision set? Is your messaging resonating? Is it authentic? Escalent helps DMOs, hospitality, and other players within the tourism value chain turn their brand into a magnet for travelers.
Show me morePlanning a trip is part of the consumer journey. Your customers’ path to purchase is taking new twists and turns. You need advanced segmentation models and traveler personas to reveal evolving motivations and expectations. We want your visitors to be planning their next trip before they even leave your shores.
Show me moreThe complexity of the tourism value chain is part of what makes it fragile. Get a clear view of all the links in the chain. We specialize in data integration and visualization that connects the dots across your business. Chart your course to success with business analytics solutions from Escalent.
Show me moreDiscover how the right insights can help brand managers strategically minimize negative bias and capitalize on positive bias to build stronger brand preference and consumer loyalty
While synthetic data and AI-driven insights offer powerful capabilities, the human touch remains irreplaceable for capturing the emotional depth and individuality crucial to meaningful consumer insights.
While the term “Brand Authenticity” buzzes across industries, organizations need to know who they truly are to live up to that ideal to build brand trust and attract loyal customers. Escalent's Rob Darrow shares three brand authenticity lessons to help you bridge the gap between your brand's ideal and actual state.
Top data analytics and advisory firm Escalent announces it has acquired C Space and Hall & Partners.
Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people
Escalent's ISO/IEC 27001 certification is one way we maintain rigorous vigilance on the global regulatory landscape
