Defining the 'size of the prize' in wellness tourism
Travel & Tourism
Market Research, Insights and Consulting
NEW REPORT
Explore sustainable strategies for travel brands to stay relevant in an evolving world.
Travel and tourism is a vast and delicate ecosystem. The complexities and interdependencies of the tourism value chain are unique and—as we know all too well—vulnerable to global crises. Airlines, hotels and destinations are poised for a comeback. So are travelers. But they’re returning to a world profoundly changed. Escalent specializes in global tourism and hospitality research, travel behavior and travel investment strategy in an industry facing rapid disruption.
Why we travel is a deeply human question. What do we seek? Is it adventure, culture, luxury? Or is it a post-pandemic craving for a familiar hug or a business handshake? As specialists in human behavior, Escalent provides global tourism and hospitality research, insights, event strategy, and consultative support across the travel and tourism ecosystem.
We help cities, states, and nations position and protect their brand with research and analytics to fuel their destination marketing strategies. Escalent specializes in travel and tourism sector market research to support airlines, hospitality, online marketplaces, and travel intermediaries. Get the travel and tourism insights you need to go forth with confidence.
To deeply understand and decode the complex tourism value chain, our global travel, tourism and hospitality research experts integrate market assessments for DMOs, positioning and messaging insights, and an unparalleled understanding of consumer journeys and paths to purchase. These insights combined with our data integration and visualization help you connect the dots across your tourism ecosystem and build a go-to-market strategy grounded in impactful travel and tourism insights.
Show me morePartnering with our travel & tourism insights experts, our specialty teams turn messy data into clear direction. Whether it’s behavioral science to reveal hidden motivations for travel decisions, cultural intelligence to ensure your business reflects, respects and resonates with global audiences, or human-guided AI to enhance your experience, it's all built to guide you to smarter strategies, stronger tourism products and more meaningful economic and traveler impact.
Show me moreTravel, tourism and destination marketing are distinctly human, as is our approach to integrating AI into market research. At Escalent, our experts build AI that elevates people, safeguards integrity and creates measurable value for our clients. AI is not just a tool, but a strategic capability that empowers our teams to deliver deeper, meaningful travel and tourism insights—quickly and accurately.
Show me moreDiscover how the right insights can help brand managers strategically minimize negative bias and capitalize on positive bias to build stronger brand preference and consumer loyalty
While synthetic data and AI-driven insights offer powerful capabilities, the human touch remains irreplaceable for capturing the emotional depth and individuality crucial to meaningful consumer insights.
While the term “Brand Authenticity” buzzes across industries, organizations need to know who they truly are to live up to that ideal to build brand trust and attract loyal customers. Escalent's Rob Darrow shares three brand authenticity lessons to help you bridge the gap between your brand's ideal and actual state.
Escalent launches a comprehensive behavioral science model powered by AI that produces better behavior change strategies faster.
Top data analytics and advisory firm Escalent announces it has acquired C Space and Hall & Partners.
Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people
