Cogent Syndicated’s industry expertise and rigorous data collection provides a holistic view of your industry. We know which metrics matter and how best to measure them against industry benchmarks. The top firms in the business use our syndicated research in their strategic planning. Apply that same knowledge to build your business and your brand for a true advantage.
Built on years of input from the industry’s hardest-to-reach populations, our syndicated products ask and answer the questions you need to grow in this dynamic space. Industry leaders know that our third-party objectivity provides a clear, unbiased view of the competitive landscape, and our extensive experience with the industry means we know the most impactful metrics to measure.
Cogent Syndicated helps you define your marketplace and how you can compete in it, uncover unmet needs and wants, and learn what levers to pull to win more business.
Competitive intelligence on where your brand stands in the landscape and how you are perceived by your target audience are integral to your future success. A strong, trusted brand is essential to building differentiation, credibility, customer loyalty, and growing your business.
Our syndicated studies offer a longitudinal view of how your brand is, and once was, perceived in the marketplace among your clients and prospects. Year over year, we pinpoint strengths, weaknesses, and opportunities for growth to help you stay ahead of your competitors and leverage your most powerful asset—your brand.
Ask how Cogent Syndicated research for financial services and energy helps you build a trusted brand that stands out from the crowd.
Major life events are still important indicators of insurance needs but traditional life insurance marketing falls short without knowing how different generations approach these life events. Discover how insurers can optimize messaging and better connect with younger audiences with deeper understanding of generational differences.
New research from Cogent Syndicated reveals that when utility companies make it easier for customers to interact with them, they see improvements in customer loyalty and brand trust
Utilities use benchmarking to measure performance, but the wrong study can lead to misleading comparisons. Our new blog outlines six key considerations to help utilities choose a benchmarking study that delivers actionable customer insights for your utility.
Escalent recognizes 40 utilities as the 2025 Easiest To Do Business With
A new report by Cogent Syndicated suggests broader adoption of model portfolios may hinge on amplifying advantages highlighted by current users.
New report from Cogent Syndicated finds investor adoption of AI could be outpacing advisor readiness