Energy
FEATURE ARTICLE
Six Considerations for Utilities in Selecting a Performance Benchmarking Study
Cogent Syndicated provides industry-leading consumer research that enables energy utilities and retail electric providers (REPs) to improve customer satisfaction, brand trust, and product and service offerings by understanding the attitudes, behaviors, and experiences that drive meaningful business outcomes.
We help our clients stay on the leading edge of customer experience by covering current energy utility and REP issues and trends; benchmarking key areas of growth; and providing competitive intelligence.
Enhance energy utility-residential relationships through brand trust, product engagement and service excellence with this bi-annual report. Confidently invest in product and service offerings that drive customer satisfaction, engagement and brand value among residential utility customers. Diagnose and understand opportunities to unlock customer and franchise value to become an energy of the future.
Enhance energy utility-business relationships through brand trust, product engagement and service excellence with this bi-annual report. Confidently invest in product and service offerings that drive customer satisfaction, engagement and brand value among business customers. Diagnose and understand opportunities to unlock customer and franchise value to become an energy utility of the future.
Examine the economic conditions of your customers and explore strategies in communicating rate increases to minimize impacts to your brand. Quarterly customer data, including benchmarking of peer energy utilities’ customers, and an ever-expanding library of best practice case studies help you develop strategies to maintain strong customer satisfaction and brand perceptions even in the face of rate increases.
Learn how economic factors and migration patterns are impacting your residential customer base with detailed analysis of current and projected economic conditions in your state(s) and service area(s) as well as an estimation of migration patterns of consumers in and out of the areas in which you operate.
Get a comprehensive view into Texas REPs' relationships with their residential customers and positioning in the marketplace. Key measures for customer acquisition and retention help grow retail electric providers’ customer portfolios.
Learn how proactive, customer-first communication about data centers from energy utility providers can protect Brand Trust, counter misinformation, and position utilities as credible advisors during moments of uncertainty.
Findings from our Cogent Syndicated study reveal that a sustained focus on trust, transparency, affordability support, and customer-centric execution is redefining customer engagement leadership for energy utilities.
