Cogent Syndicated provides industry-leading, energy research offering comprehensive insights that strengthen brands and products by focusing on attitudes, behaviors, and the most effective way to influence target audiences.
The topics we cover are responsive to current issues and always align with our expertise of measuring brand awareness, strength, and perceptions; identifying current and emerging industry trends; benchmarking key areas of growth, and providing competitive intelligence.
Build compelling digital experiences by looking at customer and market trends during the last year to see gains in satisfaction and lower costs in serving customers.
Improve investor relations, maximize impact of ESG efforts and stay ahead of the market with this new report designed to help utilities tell their environmental, social and governance story to the investment community
Uncover how actual reliability and utility communication influences customer perceptions of reliability and learn what makes a successful customer outage experience.
Uncover how a protracted scenario of low consumer sentiment index and the possibility of other deteriorating economic metrics could shift clients’ focus toward “saving money” as their priority indicator and why customers are likely to adopt utility programs that promise savings.
Uncover the five W’s of Smart Home Energy Management, including when these programs are likely to take off, where to target marketing, and why customers are likely to adopt these programs.
Many utilities have invested heavily in social media, but customers’ use of social media to interact with their utility remains stubbornly low. Examine how, why and where customers interact with their utility on social media and how to optimize the return on these investments.
Engage your customers, benchmark your business and build a franchise that customers want to do business with. Texas REP Trusted Brand provides a comprehensive view into REPs’ relationships with their residential customers and features proprietary metrics which have been proven to deliver true franchise value.
Explore the critical levers every utility needs to pay attention to in order to maintain customer loyalty.
Delve into the drivers of successful account management, uncovering what makes a great KAM program. Explore the offerings customers desire and how they want to do business with their utility and their utility perceptions.
Exploring the impact and effectiveness of the utility industry’s response to a global crisis.
Enhance utility-business relationships through brand trust, product engagement and service excellence with this bi-annual report. Confidently invest in product and service offerings that drive customer satisfaction, engagement and brand value among business customers. Diagnose and understand the opportunities to unlock customer and franchise value to become a utility of the future.
Enhance utility-residential relationships through brand trust, product engagement and service excellence with this bi-annual report. Confidently invest in product and service offerings that drive customer satisfaction, engagement and brand value among residential utility customers. Diagnose and understand the opportunities to unlock customer and franchise value to become a utility of the future.
Outages are inevitable but they don’t have to negatively impact customer satisfaction or brand perceptions. New report from Cogent Syndicated shows a proactively communicated and resolved outage can build customer loyalty.
Escalent’s EVForward Europe study reveals opportunities energy providers have in becoming market leaders among the next wave of BEV buyers.
