A utility wanted to improve customer service and was planning to invest in a full website redesign to meet the service expectations of customers. As the regulated utility market began to experience competition from non-regulated providers, the utility wanted to ensure it was building trust with customers and positive brand associations.
Using Escalent’s syndicated research, our client quickly assessed its overall performance on a range of customer service attributes, including the impact on brand trust, gaps between how customers contact the utility and how they would prefer to contact the utility, the impact of service experiences on customer adoption of future utility-offered programs, and finally, the performance of the client’s website.
Escalent prevented our client from embarking on a seven-figure website redesign. While it was looking to improve customer satisfaction, its customers were already extremely happy with the current website—in fact, our client was a top performer. While it’s always important to think ahead to how you can help your customers, it’s even more important to not waste precious funds to fix things that aren’t broken. While the utility’s website was meeting or exceeding expectations in this case, the client did identify other weak areas of the service experience and are focusing improvements there.
In pharma today, trust is incredibly hard to gain and alarmingly quick to lose. Manufacturers recognize the power of telling a more complete brand story to build stronger customer relationships but must go further to build the most relevant and trusted brand. Find out how.
Escalent's EV expert is sharing some main highlights that made 2023 a seminal year for battery electric vehicles
The growing competition in the life sciences industry makes customer and patient centricity essential for brands. Find out how brands can fuel customer centricity by diving deep into doctor, patient, and HCP behavior and their journey across multiple touchpoints.
Data from our new Cogent Syndicated study reveal that being easy to do business with is a major brand attribute DC plan providers must showcase to win new recordkeeping business. But what does “being easy to do business with” actually mean?
Discover data-driven insight into what can help Texas retail electric providers (REPs) build lasting Brand Trust in a challenging marketing to foster customer loyalty
Good data powers great AI. This blog reveals how refining data context, accuracy, and processing can unlock new opportunities for brands seeking long-term AI capability development.
