Turning EV uncertainty into strategic clarity with timely consumer insights
Success Stories | Automotive & Mobility

Turning EV uncertainty into strategic clarity with timely consumer insights

Thanks for sharing—this is really insightful information and timely.

Business Issue

Automakers and electric vehicle (EV) industry stakeholders must make rapid, high-stakes decisions about their electrification strategies—but too often, they lack relevant consumer insights to guide the way.

One of our clients, a leading global automaker, wanted an ongoing way to stay ahead of EV market dynamics. It turned to Escalent for proactive and timely consumer data to help inform its strategic decisions.

What We Did

Backed by Escalent’s EVForward® insights program, our EVForward Pulse newsletter delivers monthly consumer data and insights on the most pressing EV topics, which is paired with an AI-powered searchable archive of past issues. Our client subscribed to EVForward Pulse and gained answers to urgent strategic questions, such as:

  • How will the federal EV tax credit sunset affect BEV and PHEV sales?
  • How do tariffs and a vehicle’s country of origin impact consumer shopping?
  • Is Tesla’s brand premium fading—and how can others capitalize?
  • Are buyers willing to consider extended-range EVs (EREVs)? If so, in which segment(s)?
  • Should we adopt Tesla’s charging port standard and offer Supercharger access?

Result

Thanks to EVForward Pulse, the automaker received the timely intelligence it needed to act quickly and confidently.

As an ongoing subscriber, our client continues to tell us our insights are not only “very timely and interesting” but also deliver actionable information that directly informs the automaker’s decisions on market strategy, product development and brand positioning.

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