Your one-stop shop for automotive market intelligence and industry expertise
Personalization. Autonomy. Connectivity. Electrification. As these evolving trends and realities continue to disrupt the automotive industry, companies large and small trust Escalent to transform their business with our automotive and mobility market research and intelligence, insights and consulting. We partner with forward-thinking auto brands around the world to develop human-centric products, services and technologies that delight buyers and keep them coming back to your brand for more.
Research and Advisory Services for Electrified Powertrains, Connected Vehicles, Commercial Vehicles and Fleets
Escalent is the leader in electrified powertrain, connected vehicle, commercial vehicle and fleet research and consulting. We know who the next electrified powertrain buyers are as well as who will be the future adopters of connected vehicle services and the connectivity features they desire. Our automotive industry reports also how commercial vehicles and fleets must evolve. As tech titans battle energy giants to beat automakers in this rapidly evolving space, our automotive industry data, research services, advice and counsel help you win.
Our EV and electrified powertrain industry experts uncover winning strategies that differentiate offerings and drive growth by delivering actionable automotive market intelligence and advisory solutions. Between the largest market research study of EV buyers and electrified powertrain adoption, EVForward®, and rich insights on powertrain trends and the broader ecosystem, we deliver a holistic assessment and unparalleled counsel on the dynamic EV and electrified powertrain market.
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Our connected vehicle experts deliver invaluable automotive and mobility industry insights that eliminate guesswork in this complex market and drive growth. Seize the right opportunities for your business by leveraging Connectivity Forward™, our one-of-a-kind market research and insights program that identifies future adopters of connected vehicle services, the connectivity features that resonate with them, and the future of AI in the vehicle.
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Our dedicated, seasoned team guides you through disruption by providing practical counsel with rich automotive industry intelligence and front-line research findings from Fleet Advisory Hub™, one of the largest collections of commercial vehicle and fleet decision-maker insights available. From new to established commercial vehicle and fleet market stakeholders, we help clients strengthen brands, products and services in a rapidly-transforming sector with constantly changing needs.
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Guiding Automotive & Mobility Brands Through Profound Disruption
Electrification
Electrification remains a defining force in the automotive and mobility industry—but adoption is uneven and increasingly polarized across regions, vehicle segments and buyer types. As regulatory pressures and consumer expectations shift, automakers must recalibrate product, pricing and brand strategies. Our EV buyer and electrified powertrain adoption market research and advisory services help you identify where demand is accelerating and stalling and how to compete profitably in a more complex electrified powertrain landscape.
Autonomy
Autonomy continues to advance, powered by rapid gains in AI—yet the path forward is as complex as it is promising. From ADAS to fully autonomous driving systems, companies must balance technological ambition with consumer trust, regulatory realities and real-world readiness. Deeply immersed in the automotive and mobility industry for over 50 years, our experts speak with consumers daily—enabling us to decode evolving expectations and deliver strategic clarity on the right opportunities for your business.
Connected vehicles
Connectivity is the foundation of the modern vehicle experience. It fuels software-defined vehicles and over-the-air-updates, new revenue models and AI-driven personalization in the vehicle. But technology alone does not create value. To unlock sustainable growth, companies must design connected vehicle features with clear benefits that consumers recognize and buy. With our automotive industry expertise and insights, we identify the right connected vehicle features, buyers and strategies to turn connectivity into a competitive advantage for you.
Managing Product Complexity
Product and service complexity is ubiquitous. In some cases, de-contenting is the solution but not always possible. Striking the right balance is the path to success. Our industry-renowned solutions streamline overwhelming product and service complexity to enhance your offerings and customer/user experiences.
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Harnessing Behavioral Data
Behavioral data are all around us—and now you can base your decisions on customers’ actual behavior with DataDialogue. Enhancing data collected from customers’ devices with automotive market research insights, we provide an ongoing, contextual understanding of user behavior, product usage and duty cycles.
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Sharp Market Intelligence and Insights Powering the Future of the Automotive & Mobility Industry
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The automotive and mobility industry is being redefined in real time. Our global auto market experts integrate consumer insight, product and brand strategy, advanced car clinic testing, CX and market intelligence to uncover opportunities, shape vehicles and services people want, manage product complexity and strengthen go-to-market strategies. Translating constant disruption into clarity and decisive action, we help OEMs and and mobility providers around the world stand out and accelerate growth.
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Automotive and mobility companies face relentless change and only actionable insights that cut through complexity drive results. Our auto and mobility experts work with our cross-disciplinary research teams—spanning quantitative, qualitative and secondary research, data analytics, behavioral science, online insight communities, cultural intelligence and creative activation—to illuminate what consumers truly want. Together, we shape transformative automotive strategies, products, experiences and brands that drive business impact and set the pace for the industry.
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In an industry defined by complexity and ongoing transformation, our automotive and mobility consulting experts use responsibly governed, human-guided AI to work smarter and move faster without losing rigor. We thoughtfully apply AI across our research and insight workflows to accelerate data processing, trend identification and scenario testing—while expert oversight ensures quality, transparency and relevance. The result: trusted automotive insights and guidance that support smarter decisions across product development and innovation, brand strategy, and customer experience.
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Learn from our clients’ success in an Automotive & Mobility case study
Commercial vehicle and fleet syndicated research data guided and strengthened user experience testing, enabling a global automaker to optimize its fleet management platform and resolve unmet user needs
Trusted EV market insights and guidance empower global automaker to overcome EV barriers, accelerate adoption, and drive long-term growth
Global automotive market research instructs go-forward strategy and marketing plan
Insight gathered through a build-your-own approach informs the manufacturing process
EVForward data and insights address EV purchase barriers, enabling global automaker to create a market-leading free EV charger program that boosted EV sales and set an industry trend
UX-focused auto market research helps create an interface for the consumer
Automotive market research and reliable KPI analyses inform long-term success
Turning EV buyer insights into brand-specific strategies for a global automaker
Helping companies conduct market research surveys with durable, reliable groups of critical audiences
Mapping automotive brand loyalty empowers current and future consumers
EVForward Pulse equips automaker with relevant, targeted data and insights that enable it to respond quickly to shifting EV trends and shape smarter EV strategies
A commercial vehicle and fleet community, coupled with advanced data analytics, extracts insights that illuminate design plans
Turning EV customer experience insights into product solutions for a charging equipment manufacturer
Future-focused, outside-the-box automotive market research uncovers consumer desires
A day-to-day automotive research approach provides broad insights
"Defined driving events" contextualize data in a secure and effective manner
Explore our thinking on Automotive & Mobility
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Gain data-driven insights into how teenagers’ new-vehicle preferences are reshaping the market, and what automakers must do now to win over the next generation of drivers.
Explore our new findings on BEV drivers' expectations of and experiences with public charging reliability and why this is a critical lever for sustaining BEV sales growth
Dive into new insights from our Connectivity Forward research to see how OEMs can align services to real-world journeys to drive connected vehicle service differentiation, boost adoption, and unlock long-term connected car services revenue.
Read the latest news from Escalent
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February 24, 2026
New data from EVForward reveal how today’s teenagers could reshape the future of the auto market and why automakers should take proactive steps to align their offerings with this next generation.
February 19, 2026
Discover insights from our Fleet Advisory Hub study on fleet electrification’s strategic recalibration and what it means for OEMs navigating fleet decision-makers' sustainability needs and expanding powertrain expectations.
February 3, 2026
Vehicle shoppers have moved beyond simple reviews and are actively seeking diverse, experiential and highly technical content on TikTok to inform their vehicle purchase decisions
