This session will detail an approach to increasing utility ROI through building top-tier customer experiences, brand loyalty and engaged customer relationships. The discussion will define the quantitative benefits of achieving premier customer loyalty and engagement then illustrate ways to leverage both to profitably create fuel preference and usage of enhanced offerings. The session will also show market demand for utility offerings and identify important satisfaction, brand and product KPIs. Industry best practices and rankings on customer engagement, loyalty and ROI performances will also be discussed.
Chris Oberle, Senior Vice President, Market Strategies International
Location: Fort Worth, TX