Escalent Insights Director Ben Lundin Recognized as Emerging Leader in the Market Research Industry

February 7, 2023

2023 GreenBook Future List honors the next generation of insights leaders

Escalent is proud to announce that Ben Lundin, insights director with the company’s Automotive & Mobility practice, has been selected as a 2023 GreenBook Future List Honoree in recognition of his leadership, personal integrity, and passion for excellence. This awards program celebrates emerging trailblazers, innovators, and thought leaders who drive consumer insights forward and inspire change.

Lundin was selected for his leadership in advancing Escalent’s market-leading EVForwardTM solution, a global research program of 50,000+ qualified new-car buyers that focuses on the wants, needs, and lifestyles of the next generation of electric vehicle (EV) buyers. His dedication and knowledge have been critical in providing unmatched insights on the benefits, barriers, and concerns consumers have about EVs.

“We are thrilled to see Ben recognized for his outstanding work leading the advancement of our unique research program on future EV buyers,” said Melissa Sauter, chief executive officer. “His commitment to delivering innovative and impactful insights is invaluable to our clients who are navigating disrupted industry landscapes.”

Lundin is among 20 honorees who have exceptional academic and professional backgrounds as well as a wide variety of research and volunteer roles. A panel of 12 insights professionals selected the honorees from 267 nominations.

Three additional Escalent team members were also nominated:

  • Allie Dautrich, insights consultant with the Health practice, for her commitment to advancing behavioral science in market research.
  • Frankie Lipinski, insights analyst with the Consumer Goods & Retail practice, for her commitment to DEI and advancing inclusive research design.
  • Nick Costa, senior insights manager, with the Technology practice, for his commitment to advancing the role of online qualitative platforms.

GreenBook will recognize Lundin, along with the other Future List Honorees, during IIeX North America in Austin, Texas in May.

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