EVForward® Brand Audiences delivers the precision marketers and advertisers need to effectively reach electric vehicle (EV) shoppers and buyers. Built from Escalent’s industry-leading EVForward research and powered by deep data analytics, our five EVForward Brand Audiences allow you to connect with targeted groups of EV shoppers in your marketing and advertising campaigns. No guesswork, no wasted ad spend—simply direct access to the EV shoppers ready to engage today. With distribution to over 400 partners, including major platforms such as Adobe Marketing Cloud, Pandora and Outbrain, you can reach these key EV shopper segments immediately.
Escalent’s PhD data scientists crafted EVForward Brand Audiences using advanced modeling and an extensive dataset on the attitudes, opinions, behaviors and interests of EV shoppers, all of which is critical to determining their propensity to buy an EV. Using our proprietary EVForward Score, we ranked each person’s intention to purchase an EV based on more than 600 lifestyle and personality characteristics from over 50,000 new-vehicle buyers in the US.
Altogether, this allows you to target EV Intenders—people over 15 times more likely to shop for and buy a battery electric vehicle (BEV) as their next car than the average new-car buyer—and EV Open shoppers who comprise roughly 40% of new-car buyers and have a growing curiosity towards alternative powertrains, making them a strong target for BEV, plug-in hybrid and hybrid marketing campaigns.
You can also target the three EV buyer personas we identified as most likely to purchase an EV in the near future: Torchbearers, high-income, tech-savvy suburban homeowners who are often remote workers and early adopters of new tech; Young Enthusiasts, the youngest and most diverse group of potential EV buyers; and Stewards, city dwellers, often empty nesters, with modest incomes and a cautious approach to new technology. These audiences are defined by a rich set of characteristics including life and vehicle values, habits, behaviors, feelings and more.
With EVForward Brand Audiences, you’re not just targeting EV shoppers and buyers—you’re reaching them where they are. From social media to streaming platforms, these profiles are integrated with top advertising networks, allowing you to seamlessly execute marketing and advertising campaigns across more than 400 media partners.
Coupled with rich insights from our EVForward study, you’ll be able to speak directly to the needs and aspirations of each EVForward Brand Audience. Whether you’re launching a national, regional or local campaign, you’ll know exactly how to resonate with the five different types of EV shoppers, making every message count.
By leveraging these detailed, actionable consumer personas, you can optimize your media spend and boost engagement with the right message at the right time, propelling your brand into the EV future.
Discover how EVForward Brand Audiences will supercharge your marketing and ad effectiveness.
According to our new EVForward study, a growing number of new-car buyers are more cost-conscious and less confident in the benefits of BEV ownership than early adopters, opening a door for OEMs and dealers to rethink how they message the value of BEV ownership to promote future adoption
Our EV experts explore how dealerships can reimagine the dealer-customer relationship with BEV owners, strengthen brand loyalty and maintain new revenue streams long after the vehicle sale
This blog explores how technology companies and app providers can contribute significantly to the growth of EV adoption by enhancing the user experience and convenience of EV charging
Escalent recently partnered with PureSpectrum to survey BEV owners and purchase intenders to understand how the e-mobility transition will shift consumer spending and how retail brands can win.
Findings from Escalent's EVForward DeepDive study reveal why automakers and utility companies need to better educate and promote vehicle-to-everything technology to future BEV buyers
Escalent's EV expert is sharing some main highlights that made 2023 a seminal year for battery electric vehicles
New findings from our EVForward study reveal gender differences in battery electric vehicle (BEV) purchasing behavior and familiarity, highlighting untapped potential for OEMs and dealers to engage female consumers
New findings from Escalent's EVForward study uncover the opportunities for dealerships to create a more positive and enduring relationship between dealers and BEV owners
New data from Escalent EVForward™ reveal need for compelling value propositions to sell consumers on a BEV-centered energy ecosystem
