Trusted EV market insights and guidance empower global automaker to overcome EV barriers, accelerate adoption, and drive long-term growth
There is a new generation of EV buyers, and we know who they are and what they want. EVForward® provides unprecedented market research insights into electrified powertrain adoption and the attitudes, behaviors, demands, and opinions of EV buyers in the US, Europe, and Southeast Asia. Combining Escalent’s deep expertise in Automotive & Mobility, Energy and Technology, our global EVForward market research program on current and future EV buyers’ behavior owns insight that does not exist anywhere else in the market. If you’re talking to consumers about electric vehicle adoption and you’re not using EVForward, you’re creating solutions for the wrong people.
Analyzing the US and European new-vehicle buyer markets, our annual EVForward Market Profile research reports deliver a comprehensive, moment-in-time analysis of the American and European electric vehicle markets, leveraging a panel of tens of thousands of respondents.
Furthermore, we identify the next generation of EV buyers—who look very different than first generation EV owners and current Tesla drivers—using our proprietary EVForward Score that ranks each person’s intention to purchase an EV based on more than 600 lifestyle and personality characteristics. Through advanced techniques, we have proven these future EV buyers are 15 times more likely to purchase an electric vehicle than the average new-car shopper. We also created unique consumer segments of EV Intenders, EV Open and EV Resistant buyers to complement your internal EV buyer segmentation with more details than available anywhere else.
Altogether, you’ll know who will buy next and how to be in the right place, at the right time, with the right message thanks to our unrivaled EV buyer and electrified powertrain adoption research and analysis.
To augment the EVForward Market Profile, our EVForward DeepDive studies in the US explore the “why” behind peoples’ attitudes, behaviors, and topical issues in the rapidly changing electric vehicle market. Get under the hood on issues that demand detailed electric vehicle market research insights on the broader EV ecosystem, such as:
You get access to four detailed DeepDive reports per year on specific topics impacting the EV industry, perfect for refining your EV strategy to target and reach relevant, future EV buyers. Your Escalent automotive advisor is there to answer questions and discuss findings as you explore the DeepDives.
View our catalogs:
EVForward Brand Audiences allows you to reach EV shoppers and buyers with precision to maximize campaign spend and engagement. Built on rich, data-driven targeting, these five unique personas give marketing and advertising teams the power to reach EV shoppers and buyers today. Ready to elevate your EV campaign strategy? Click to explore how EVForward Brand Audiences can supercharge your results.
Show me moreGet cost-effective and sophisticated real-time market feedback from our representative sample of US new-vehicle buyers to answer your specific business questions on the next generation of EV buyers and owners. Our ongoing syndicated survey fielding of new-vehicle shoppers gives you a proven platform to ask your own questions to better inform your strategic EV planning with proprietary data.
Show me moreReally understand the news, improve marketing ROI and inform product development by receiving our monthly newsletter that delivers specific, timely insights on the next generation of EV buyers as current events impact the EV ecosystem and consumer preferences. Through our EV research, analysis and industry expertise, we keep up with EV market buyer dynamics so you can focus on applying our insights to your strategy.
Show me moreUnderstand the growing Southeast Asian auto market with BEV insights tailored to automakers' needs. This report reveals nuances between new-car and first-time car buyers, OEM brand dynamics, and BEV adoption motivators and barriers in Indonesia, Malaysia, Thailand, Vietnam and the Philippines. Let us help you pinpoint where the next BEV buyers are—and where your brand needs to be in these evolving markets.
Show me moreGet fast, flexible access to EV enthusiasts across the US to uncover deeper qualitative insights that inform product, service, experience, brand and marketing development. This always-on community lets you engage directly with passionate EV enthusiasts—on your terms, at your speed. Need to test a concept, explore sentiment, or validate direction? Tap into My Driving Power to make smarter, customer-informed decisions while saving on time and costs.
Show me moreAsk how EVForward will help you blow away the competition.
Gain data-driven insights into how teenagers’ new-vehicle preferences are reshaping the market, and what automakers must do now to win over the next generation of drivers.
Learn about our new research on how public charging reliability shapes electric vehicle (EV) ownership, drives recommendations, and influences whether EV-curious shoppers make the switch.
Learn how EV drivers are using and experiencing public charging as well as their expectations of public charging reliability
Explore our new findings on BEV drivers' expectations of and experiences with public charging reliability and why this is a critical lever for sustaining BEV sales growth
Read a new thought paper on research revealing why TikTok has become a go-to source for vehicle shoppers and how the platform can help auto brands drive sales
New EVForward data reveal a gap between buyers’ desire for stylish vehicles and today’s BEVs. Discover how vehicle design can make or break BEV consideration.
New data from EVForward reveal how today’s teenagers could reshape the future of the auto market and why automakers should take proactive steps to align their offerings with this next generation.
Vehicle shoppers have moved beyond simple reviews and are actively seeking diverse, experiential and highly technical content on TikTok to inform their vehicle purchase decisions
New findings from EVForward reveal a clear gap between what car shoppers want in a BEV and what many OEMs currently deliver, highlighting vehicle design as a leading purchase motivator to win the next generation of BEV buyers
