There is a new generation of EV buyers, and we know who they are and what they want. EVForward® provides unprecedented market research insight into the attitudes, behaviors, demands, and opinions of the next generation of EV buyers. Combining Escalent’s deep expertise in Automotive & Mobility, Energy and Technology, our EVForward report and guide on future EV buyers’ behavior owns insight that does not exist anywhere else in the market. If you’re talking to consumers about electric vehicle adoption and you’re not using EVForward, you’re creating solutions for the wrong people.
Analyzing the US and European new vehicle buyer markets, our annual EVForward Market Profile research report delivers a comprehensive, moment-in-time analysis of the electric vehicle market, leveraging a panel of tens of thousands of respondents.
Furthermore, we identify the next generation of EV buyers—who look very different than first generation EV owners and current Tesla drivers—using our proprietary EVForward Score that ranks each person’s intention to purchase an EV based on more than 600 lifestyle and personality characteristics. Through advanced techniques, we have proven these future EV buyers are 15 times more likely to purchase an electric vehicle than the average new car shopper. We also created unique consumer segments of EV Intenders, EV Open and EV Resistant buyers to complement your internal EV buyer segmentation with more details than available anywhere else.
Altogether, you’ll know who will buy next and how to be in the right place, at the right time, with the right message thanks to our unrivaled electric vehicle research and analysis.
To augment the EVForward Market Profile, EVForward DeepDives explore the “why” behind peoples’ attitudes, behaviors, and topical issues in the rapidly changing electric vehicle market. Get under the hood on issues that demand detailed electric vehicle market research insights on the broader EV ecosystem, such as:
You get access to four detailed DeepDive reports per year on specific topics impacting the EV industry, perfect for refining your EV strategy to target and reach relevant, future EV buyers. Your Escalent automotive advisor is there to answer questions and discuss findings as you explore the DeepDives.
EVForward Brand Audiences allows you to reach EV shoppers and buyers with precision to maximize campaign spend and engagement. Built on rich, data-driven targeting, these five unique personas give marketing and advertising teams the power to reach EV shoppers and buyers today. Ready to elevate your EV campaign strategy? Click to explore how EVForward Brand Audiences can supercharge your results.
Show me moreGet cost-effective and sophisticated real-time market feedback from our representative sample of US new-vehicle buyers to answer your specific business questions on the next generation of EV buyers and owners. Our ongoing syndicated survey fielding of new-vehicle shoppers gives you a proven platform to ask your own questions to better inform your strategic EV planning with proprietary data.
Show me moreReally understand the news, improve marketing ROI and inform product development by receiving our monthly e-newsletter that delivers specific, timely insights about the next generation of EV buyers as current events impact the EV ecosystem and consumer preferences. Through our EV research, analysis and industry expertise, we keep up with EV market buyer dynamics so you can focus on applying our insights to your business strategy.
Show me moreAsk how EVForward will help you blow away the competition.
According to our new EVForward study, a growing number of new-car buyers are more cost-conscious and less confident in the benefits of BEV ownership than early adopters, opening a door for OEMs and dealers to rethink how they message the value of BEV ownership to promote future adoption
Our automotive expert shares insight into consumers’ attitudes and behaviors toward Chinese automakers in the US and Europe and how OEMs can develop strategies to secure their position in the global automotive market
Escalent’s K.C. Boyce shares, in this video podcast, strategic insights around the next generation of EV buyers, how companies can leverage research findings to inform brand and messaging strategy, and what energy companies need to know about branding
Our EV experts explore how dealerships can reimagine the dealer-customer relationship with BEV owners, strengthen brand loyalty and maintain new revenue streams long after the vehicle sale
Escalent's EVForward Europe study reveals how original equipment manufacturers can navigate new-car buyer opinions on automotive sustainability and how this impacts vehicle consideration
Three industry experts discuss study findings on how EVs will change drivers’ travel habits and the resulting impacts on energy, retail and tech companies
New findings from our EVForward study reveal gender differences in battery electric vehicle (BEV) purchasing behavior and familiarity, highlighting untapped potential for OEMs and dealers to engage female consumers
New findings from Escalent's EVForward study uncover the opportunities for dealerships to create a more positive and enduring relationship between dealers and BEV owners
New data from Escalent EVForward™ reveal need for compelling value propositions to sell consumers on a BEV-centered energy ecosystem
