Pam is a vice president at Escalent. With 17 years of research and analytics experience, Pam has led projects for Fortune 100 clients in many industries, including energy, telecommunications, automotive, non-profits, consumer packaged goods, financial services, healthcare and industrial products. Throughout her career, she has helped clients address a full range of strategic marketing issues including customer loyalty and retention, market analysis and forecasting, branding/corporate reputation, segmentation, new product/service research and competitive analysis. Within the energy industry, Pam has developed and managed research programs for Southern California Edison, Oncor, Pepco Holdings, DTE Energy, Orlando Utility Commission, Tampa Electric/Peoples Gas, Con Edison, Energy Market Innovations and Arkansas Electric Consumer Cooperative. Prior to joining Escalent, she held research leadership roles at DTE Energy and ForeSee, and created the research department at PCGCampbell, the largest privately-owned marketing communications firm in Michigan. Pam earned an MBA in Marketing from The Eli Broad Graduate School of Management at Michigan State University and a BA in Linguistics and French from The University of Michigan.