Katie is a lead analyst in the Consumer & Retail division at Escalent. Over the past 7 years, she has been responsible for taking client objectives and translating them into successful surveys that generate meaningful and actionable insights. She has played a key role in many successful consumer journey, brand loyalty, segmentation, concept testing and customer experience studies. While her expertise lies in quantitative methodologies, she most enjoys bringing the numbers to life with studies that mix both quantitative and qualitative findings. Katie holds a bachelor’s degree in psychology with a neuroscience concentration from Kalamazoo College, where she graduated with honors. Outside of work, she enjoys traveling with her family and has a life goal to visit somewhere new every year
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