Hasan is a senior analyst on our financial services team. As a member of Escalent’s custom wealth management sector, Hasan manages the analytics and execution of research among numerous investment management clients. Hasan’s focus has been to connect brands to consumers through storytelling. From his beginnings in advertising research, Hasan built expertise in understanding how brands’ direct connection to their consumers—through consumers’ mindsets, interests and goals—can be built, strengthened and changed. With a decade of experience conducting full-scale primary research, Hasan has provided research for a broad range of industries—from financial services, to healthcare, to consumer packaged goods. As a result of consulting across industries, Hasan has used a broad range of research techniques including ad/campaign testing, long-term brand positioning tracking and implicit/behavioral experimental design. Along the way, Hasan has developed and led training programs for commonly used market research tools and is always looking for new things to learn himself.
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