July 26, 2024
In this video podcast, K.C. Boyce, VP with our Automotive & Mobility and Energy industry groups, talks about the consumer insights Escalent has uncovered around electric vehicles (EVs), what motivates new-vehicle buyers to consider and purchase an EV, and how messaging and marketing must differ for EVs versus gas-powered vehicles. He also discusses how consumer insights can feed effective communications and compelling product design, the importance of brand-building for energy companies, and how smaller energy companies can compete against the largest players in the market.
This conversation takes place at the 2024 CHARGE Powering Energy Brands conference in Houston, Texas, with Geoffrey Abraham, Principal and Creative Director of Self Brand Studio, and Greg Veerman, Principal and Executive Creative Director with Astronaut Brand Studio.
Sadly, this interview would be the last time that K.C. and Geoffrey would get to spend time with their friend, Greg, who passed away peacefully surrounded by his wife and children on July 3, 2024. Our thoughts are with his family and friends during this difficult time.
