In today’s fast-changing commercial vehicle market, success comes from steady improvement, not sweeping change. During the 2025 Commercial Vehicle Business Summit, Fall edition, Gregory Skinner explored how top dealerships boost profits by refining existing systems, staying flexible, and focusing on solutions that make customers’ lives easier. Rather than pursuing radical overhauls, he emphasized the power of flexibility, leveraging current systems to deliver tailored solutions that simplify customers’ work and eliminate friction. This shift from a purely sales-oriented approach to a solutions-oriented mindset builds deeper trust, enhances long-term relationships, and drives sustainable profitability. In an industry where customer needs are becoming increasingly complex, adaptability and attention to detail will set commercial vehicle leaders apart.