Autoline Daily featured our recent findings that reveal more new car shoppers prefer to buy from traditional auto companies than from EV upstarts, including Tesla.
Latest Escalent EVForward data show new car buyers are more likely to purchase an electric vehicle from familiar, traditional brands, though many are undecided
Automakers’ one-size-fits-all approach to marketing and merchandising EVs won’t increase adoption in Europe, according to Escalent’s new EVForward study.
Escalent EVForward segmentation shows high degree of interest, low likelihood of adoption among car shoppers in five most populous European countries
Latest Escalent EVForward DeepDive report outlines car shopping preferences and unique role dealers can play in EV adoption race
Ford, Tesla score top marks among both light and medium/heavy duty fleets, while startups lag behind
Recent Escalent findings confirm consumers still don't trust autonomous vehicle technology and educating the public is key to improving consumer attitudes towards AVs.
The tech side of autonomous vehicles has some consumers rethinking their relationship with the automobiles in their lives.
To broaden the appeal of EVs, Escalent explores how and why automakers need to better target customer needs and diversify their strategies.