Escalent, a top human behavior and analytics firm, today published a report exploring consumer attitudes regarding the adoption of autonomous vehicles. An Autonomous Future: Building Trust in a Driverless World identifies the barriers automakers face in winning over consumers with autonomous technology.
“As automotive companies continue to develop autonomous technologies, consumer attitudes and receptivity are lagging behind,” said Jason Mantel, managing director of Escalent’s automotive and mobility division. “To spark more rapid autonomous vehicle adoption, automakers will need to satisfy consumer expectations – transparency and collaboration through the advancement and democratization of the technology and infrastructure.”
Some key findings outlined within the report include:
Click below for a full copy of the report.