COVID-19 has forced pharmaceutical companies to turn on a dime from in-person sales efforts to arm’s length promotional strategies. Social distancing. Over-burdened HCPs in front-line roles. Laid off HCPs in non-essential specialties. And, the eventual taxing of a health system playing catch-up on non-essential needs that are currently on hold during the crisis. All of this forces sales reps not only to operate at a distance, but to serve physicians in a reactive mode where reps are fielding calls for samples and other critical support, but not actively calling on their customers.
Check out our webinar, Beyond Sales Effectiveness: A Holistic Measure of Stakeholder Experience, on this topic, or send us a note if you would like to individualize a plan for your brand.