A seasoned professional, Svetlana is accustomed to taking ambiguous business questions and shaping a research roadmap for finding actionable answers. She is known for innovative approaches to tricky problems and stays engaged in the market research community as a board member of Puget Sound Research Forum, a Seattle-based association of insights professionals. A graduate of the University of Washington Foster School of Business, Svetlana is a technology enthusiast, fashionista, and online shopaholic. A true Pacific Northwesterner, she's also into skiing, hiking, and just about anything outdoorsy. Born in Russia, Svetlana has a true bi-cultural perspective and loves to travel, though she currently spends most of her free time jamming with her three musically talented children.